SBC’s Betting on Sports webinar series continues on Wednesday 4 September 2019 with AllSported – Racing Developing 20/20 Vision, an in-depth look at the new trading solution launched by Racing Post, TXODDS and Banach Technologies.
The three-way venture has developed a ‘made-to-measure’ trading solution powered by TXODDS data feeds, servicing Banach’s sophisticated trading algorithms, with Racing Post delivering content-led engagements. With this combination of expertise, they hope to disrupt the standardised norms that have governed industry horse racing trading systems.
During the webinar the AllSported stakeholders will discuss a number of key issues about the development of and goals for their venture, including why, as sports betting markets increasingly turn to automatised formats, they have backed a ‘made-to-measure solution’ to re-engage customers and bookmaker trading teams with racing markets.
Furthermore, should the challenge of repositioning racing as a market proposition simply be diagnosed as a tech endeavour or do incumbents need to dive deeper into addressing knowledge gaps and cultural disparities between bookmakers and racing’s diverse pool of stakeholders?
The AllSported Racing Developing 20/20 Vision panel consists of:
- Mike Griffin – Chief Revenue Officer for Racing Post
- Einar Knobel – CEO for TXODDS
- Mark Hughes – CEO for Banach Technology
Mike Griffin said: “We are really excited about AllSported, the marketplace is saturated with pricing replication and the requirement to simply offer a service. Through this venture, we will be working closely with our operators to drive new life into their racing offering. The product gives all operators the chance to be unique in their pricing and to offer a best-in-class customer experience through the depth of Racing Post content available.”
Andrew McCarron, Managing Director for SBC, said: “Closing out our Betting on Sports build-up, the AllSported joint-venture is one of the industry’s most intriguing projects and much-needed propositions. It’ll be fascinating to see what plans these three racing-tech specialists have to revitalise racing markets and audiences.”
The Betting on Sports webinar series is designed to provide stakeholders from across the industry with regular updates about current issues and opportunities, with input from high-level specialists.
It is run by SBC, the team behind Betting on Sports, the world’s leading sports betting industry event. Betting on Sports 2019 takes place at Olympia London on September 17-20, with more than 3,500 delegates from operators, affiliates, suppliers, payment providers, regulators and sports clubs set to attend.
Previous Betting on Sports webinars are available on demand.