Hollywoodbets has announced the ‘exciting step’ of an extension of its agreement with Brentford FC, as the partners both make their debut Premier League appearances later this month. As a result of the expansion, South Africa-based Hollywoodbets will become the front-of-shirt sponsor of the West London team, having served as the club’s back-of-shirt sponsor since November 2020. “After last season’s …
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Intralot SA has secured a final settlement on its debt-note and capital restructure, undertaken to deepen its financial resources and accelerate the growth of its North American Intralot Inc unit. The Athens-listed gambling technology group reports that on 3 August it was allowed to issue new debt-notes totalling £242 million, which will be maintained under the Intralot Inc domain. …
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The UK Gambling Commission (UKGC) has reported that childhood exposure to gambling products will impact the attitudes and behavioural outcomes of UK consumers with regards to their future gambling engagements. Part of quantitative and qualitative research undertaken by agency 2CV, the UKGC survey examined the views and engagements of the demographic of young people aged between 16-to-30. 2CV’s research was …
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Sky Sports has enhanced its broadcasting portfolio of major international tournaments, signing an exclusive four-year contract with the German Bundesliga. Announced on the company’s website, the agreement will see Sky provide live coverage of ‘the premium fixture of each weekend’ every Saturday on Sky Sports Football at 5.30pm, whilst additional coverage will feature Sky Sports linear and digital verticals, including …
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Caesars Entertainment Inc has completed the sale of its European and African casino properties to Metropolitan Gaming – a gambling investment firm owned by US private equity fund Silver Point Capital. The transaction will see Metropolitan Gaming take control of Caesars eleven casino properties located within the UK, Egypt, and South Africa. Metropolitan Gaming’s acquisition of Caesars UK properties, will …
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Racing has come up against a number of hurdles in the last few years; funding cuts, racecourse closures and tax hikes are just a few of the challenges that the sector faces. But for William Woodhams, CEO of Fitzdares, one of the major obstacles that racing must overcome is the creation of stand-out experiences for punters. This, he told SBC, …
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LaLiga has confirmed the sale of a 10% stake for €2.7 billion to Luxembourg-based private equity firm CVC Capital Partners. Under the terms of the agreement, LaLiga, which governs the top two tiers of the country’s football system, will form a new company to oversee commercial elements, such as sponsorship deals, in which CVC would take a 10% stake. However, …
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Members of the Coalition Against Gambling Ads (CAGA) a not-for-profit campaign seeking to end all advertising and sponsorships of gambling brands, will embark on its ‘Park the Bus’ tour of Britain this September. The five-day tour, which will commence on Monday 6 September, aims to raise awareness of the devastating consequences of normalising gambling adverts on UK consumers and young …
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Esports focused betting operator Esports Entertainment Group (EEG) has announced plans to make its debut in the Finnish gaming market, launching its Fiksukasino pay and play casino brand. Nasdaq-listed EEG has detailed that its pay and concept will enable safe and reliable play without delay, putting the Fiksukasino brand ‘in pole position when it comes to traffic sources and scaling …
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French online poker and sportsbook operator Winamax has returned to serve as principal shirt sponsor of FC Girondins de Bordeaux. Winamax, which is France’s biggest online poker room, had previously branded the Les Girondins front of shirt for the period spanning 2015 to-2019. The new partnership will see Winamax replace French leisure and hospitality group Bistro Régent as principal sponsor …
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