Affilka, developed by SOFTSWISS, has celebrated a new milestone after integrating 100 brands onto its platform. Three years on from the affiliate marketing platform’s development, SOFTSWISS noted that there has been a “major increase” in sportsbook and online casino partnerships with the platform over the last six months. SOFTSWISS said this growth is a reflection of “Affilka’s growing importance in …
Read More »
France’s licensed operators have been warned by the L’Autorité Nationale des Jeux (ANJ) of ‘crossing the line on betting advertising volumes’ during this summer’s UEFA Euro 2020 championship. The rebuke follows a review carried out by ANJ of operator advertising campaigns during the football tournament, in which France’s regulatory agency had previously warned incumbents of upholding their marketing duties back …
Read More »
The European Gaming and Betting Association (EGBA) has reported that its members are “significantly stepping up their safer gambling efforts” towards their customers, including the greater deployment of tools and increased communications to promote safer gambling. The comments come in the group’s Sustainability Report 2020/21, which aims to support accountability, transparency and reinforce a strong culture of safer gambling in Europe’s online …
Read More »
Sports betting operator Unibet has expanded its existing official sponsorship of the upcoming Qatar Goodwood Festival. Unibet will sponsor a further three races at next week’s premier meeting, taking the betting brand’s number of sponsored races at the festival to a total of 12. As part of the partnership, the operator has added three Group 2’s; the Unibet Lennox Stakes, …
Read More »
SIS will help online and retail operators to drive profitability after launching its revamped 49’s offering. Rebranded as ‘The Original Live Draw’, the twice-daily 49’s draw has been given a new look but will retain its “strong heritage”. The 49’s offering will be supported by virtual horse and greyhound racing from SIS’ portfolio, as well as the Irish Lotto Bet …
Read More »
By adding new sports to the Setka Cup tournaments roster, BETER is now delivering even more ‘fast’ and reliable content for sportsbook operators, said BETER’s Chief Product Officer Alex Lobov. We spoke to Lobov about strengthening its foothold in the fast sports betting niche through the addition of beach volleyball, risk management and countering the threat of match fixing, as …
Read More »
Pronet Gaming will provide its partner operators with more than 30 different variations of poker, having added EvenBet Gaming’s poker solution to its igaming platform. The deal will also give Pronet access to 24/7 support from EvenBet, API integration and omnichannel solutions, as well as SSL and monthly updates. It also offers Pronet Gaming’s clients the flexibility to choose to …
Read More »
Michael Holm has been selected as the new Affiliate Director of Esports Technologies where he will help manage the company’s overall affiliate strategy. In his new role, Holm will take charge of streamlining Esports Technologies’ affiliate platform and leveraging a network of affiliate partners to deliver a strong performance “across multiple markets and across a wide range of products such …
Read More »
Betsson AB has lauded its capacity to match operational scale demands, after the online gambling group posted record-breaking Q2 2021 earnings of SEK 472 million (€46m). Publishing its interim 2021 trading results (period ending 30 June), Betsson recorded Q2 group revenues to SEK 1.75 billion (€175m) – up 14% on corresponding 2020 results of SEK 1.53 billion. Q2 trading’s results …
Read More »
The Italian gambling market has been rocked by further M&A activity, as the board of Microgame SPA this afternoon confirmed that a deal had been agreed to sell a controlling 91.7% stake to private investment group Piomo SA. The transaction has been approved by US private equity funds Monitor Clipper and TPG Growth which have agreed to sell their combined …
Read More »
SBC News Voice of the Sports Betting Industry