Omni-channel sports betting solutions provider Playtech BGT Sports (PBS) has strengthened its long-term partnership with Jenningsbet by agreeing to continue supplying its self-service betting terminals (SSBTs).
The multi-year extension will see PBS roll out its SSBTs across the operator’s retail estate throughout the United Kingdom.
Lee Drabwell, Senior Commercial Director at Playtech BGT Sports, commented: “We’re delighted to have extended our deal with Jennings and look forward to providing its customers with the best products and features available.
“Our SSBTs are now an integral part of the modern betting shop experience, particularly when it comes to in-play betting options. With the industry’s leading operators such as Jennings lining up to extend their agreements, we see this deal as the perfect endorsement for how good our product is.”
The partnership is hoped to reflect a shift towards a ‘digitised in-shop user experience’ whereby punters can access sporting events and information directly via the terminals. It comes as PBS continues to roll out its SSBTs across UK retail betting shops, having already produced double digit growth year-on-year.
Julian Knight, Managing Director at Jenningsbet, added: “When it comes to driving incremental revenue and delivering the digitised retail experience that customers increasingly desire, extending our contract with PBS was a no-brainer.
“Self-service is integral to retail betting’s future and we’re seeing continued adoption across all our shops as more and more customers take to using them.
“Enhancing the customer experience through market leading technology is key to our strategy and we see PBS as the perfect partner to deliver that.”