Danish regulator launches problem gambling awareness campaign

Danish gambling regulator Spillemyndigheden has launched a new campaign targeted towards boosting awareness of its StopSpillet initiative which was rolled out earlier this year. 

As part of the new Pokerfjæs campaign, Spillemyndigheden has released a series of 30-second films which will be shown across nationwide TV channels, social media and streaming services.

The three films describe the relationships between three different compulsive gamblers and their families and friends respectively. 

Spillemyndigheden described the series: “The films depict three persons (a family consisting of father, a mother and a young football player) in everyday situations, which on the surface look quite ordinary. However, all three persons are hiding a secret. They are compulsive gamblers but keep it a secret for their family and friends.”

“The purpose of spending resources on a nationwide campaign is first and foremost to increase the Danes’ awareness about StopSpillet,” says Birgitte Sand, director of the Danish Gambling Authority. 

“We want to make the Danes aware that there is an impartial, confidential and free helpline for players, relatives and professionals. It is crucial that all Danes know that help is available if you – or someone you know – have ended up in an unfortunate situation due to gambling.”

It is hoped that the new campaign will raise awareness of the StopSpillet helpline, which has received over 700 calls since January. 

In addition to the series of films, the StopSpillet website will also include a chat function which will give gamblers the opportunity to write and communicate with a counselor by chat.

Head of Department Linda Lomborg, who is responsible for the helpline, added: “Fortunately, many people are already calling and getting good help and advice, but Danes need to know where to call, even if you do not need to call now and then.”

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