Europe

British racecourses delighted with Colossus bets as new pool betting partner

Grosvenor Sport

British racecourses and Colossus bets has announced a partnership that aims to enhance the future pool betting offering on British Racing. This arrangement between the Project Steering Board and Colossus Bets will ensure that customers have access to an innovative portfolio of bets, including cash out opportunities, access to the ‘Syndicates’ platform provided by Colossus Bets and six and seven figure …

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Customer & Product effective LeoVegas hits H1 2017 heights

LeoVegas

The governance of Stockholm-listed European online gambling operator LeoVegas AB has stated that it is confident of hitting its 2017 full-year targets and corporate expectations following a strong H1 period driven by ‘solid organic growth’. The mobile-centric gambling group would post H1 2017 (period ending 30 June) net-gaming revenues of €93 million representing a 55% increase on corresponding 2016’s €60 …

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Boylesports expands terminal partnership with Playtech PBS

SBC News Boylesports expands terminal partnership with Playtech PBS

Industry omni-channel sports betting solutions providerPlaytech BGT Sports (PBS) has informed that it has secured an extended distribution arrangement of its existing self-service betting terminals (SSBTs) with Irish independent bookmaker BoyleSports. The agreement will see a further 325 of PBS terminals deployed within the Irish operator’s 225-strong estate, doubling its number to over 1,000 in the last 12 months. Moving …

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Betway expands its football sponsorship portfolio with former German champions

BetBright - Copyright: ramirezom / 123RF Stock Photo

Betway has signed a three-year deal to become the official betting partner of four-time German champions, Werder Bremen. The deal marks Betway’s continued expansion into German football, as the online bookmaker has already sponsored four Bundesliga 2 clubs – St. Pauli, Union Berlin, Eintracht Braunschweig, Dynamo Dresden. The new agreement is part of Betway’s commitment to driving brand awareness with …

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Danske Spil’s Jens Nielsen heads the sportsbook session at #boscon2017

sportsbook

The Head of Sportsbook session featuring Danske Spil’s Jens Nielsen, Mr Green’s Enda Gaffney and Vladimir Dratsjov from Olympic Entertainment Group (OlyBet) will provide an explosive start to the ‘Leaders in Betting’ track at Betting on Sports 2017 (12-15 September). Kicking off the first full day of #boscon2017 in the main auditorium at Olympia Conference Centre (13 September), the trio …

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Rank Group boosts digital division to counter ‘Tough’ venue conditions

SBC News Rank Group boosts digital division to counter ‘Tough’ venue conditions

Tough retail conditions have impacted the H1 2017 performance of London-listed gambling operator The Rank Group Plc. The company has detailed a ‘challenging period’ in which its Grosvenor and Mecca venues have faced multiple increased costs. Updating the market, Rank would maintain group revenues of £754 million (1% increase), with the firm’s venue division generating like-for-like revenues of £642 million …

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EvenBet Gaming CEO describes Betting on Sports as the ‘perfect event to show the world’ brand new product

Betting on Sports

Online gaming software developer, EvenBet Gaming has announced its main objective at Betting on Sports 2017  is to introduce its upcoming DFS software to the sports betting and fantasy sports professional community. Widely regarded as the sports betting event of the year, the second edition of the largest international sports and betting trade conference will take place at the Olympia Conference …

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Nicola Fitton – Conor McGregor is a ‘game changer’ for Betsafe marketing

SBC News Nicola Fitton - Conor McGregor is a 'game changer' for Betsafe marketing

Nicola Fitton Managing Director of Betsafe Europe (Bettson AB Group), has detailed that securing UFC star ‘The Notorious’ Conor McGregor as its new Brand Ambassador represents a significant milestone for the ambitious multi-market bookmaker. Speaking to sports betting affiliate BettingPro.com, Fitton details that Betsafe has partnered with a global sporting icon who carries an immense profile and audience on all media …

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Riot Games restrictions see Betway end Ninja’s in Pyjamas sponsorship

SBC News Riot Games restrictions see Betway end Ninja’s in Pyjamas sponsorship

Betway marketing has decided to part ways with professional esports team Ninja’s in Pyjamas (NiP), following the news that esports games developer & tournament organiser Riot Games will no longer permit betting advertising within its syndicated events. Seeking to boost its esports profile, last September Betway become the lead sponsor of Team NiP, at the time signing the biggest pro-team sponsorship in …

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Perfect Match…Betfred deploys Aurum ‘reconciliation’ systems across UK estates

SBC News Perfect Match...Betfred deploys Aurum ‘reconciliation’ systems across UK estates

UK independent bookmaker Betfred has implemented new ‘reconciliation’ systems across its 1,600 betting estates powered by financial data matching software specialist Aurum Solutions. Updating stakeholders, Betfred detailed that Aurum’s software would replace legacy provisions for its betting shop reconciliation functions which were inefficient for the bookmaker’s day-to-day demands. June Manock, Betfred’s Head of Control, explained: “One of the issues we …

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