Europe

Maltese-based sports betting company Interwetten, has become the premium betting partner of Bundesliga team TSG Hoffenheim until June 2020. The new deal will see the Sportwetten logo appear at Hoffenheim’s Rhein-Neckar-Arena and on the clubs social media, television and advertising channels. The first game at the newly-branded stadium will take place this evening when Hoffenheim host Jurgen Klopp’s Liverpool in …

UK racetrack operator Arena Racing Company (ARC) has confirmed that FTSE-listed bookmaker William Hill will operate new betting facilities within six of its syndicated race-courses. The bookmaker is set to manage betting facilities ARC tracks; Doncaster, Lingfield Park, Royal Windsor, Southwell, Wolverhampton and Worcester. William Hill and ARC management expect the facilities to be installed within all six racetracks by …

Updating the market, London AIM-listed industry affiliate marketing and player acquisition firm XLMedia has confirmed that it has moved to acquire Marmar Media outright. Moving forward, XLMedia will purchase the remaining 46% of Marmar Media equity for a reported sum of $2.4 million (€2 million). Seeking to expand its mobile marketing capabilities, XLMedia first acquired a 54% stake in Israel-based …

As of last night, Paddy Power’s popular Twitter account (@PaddyPower) has been suspended for reasons yet unknown. The social media platform has blocked the Paddy Power account showing no active feed, posting a generic message that reads ‘Twitter suspends accounts that violate the Twitter Rules’. Twitter’s suspension of @PaddyPower, has sent the bookmaker’s followers into rumour overdrive, however, it remains …

The Stat Zone’s Sports Data Specialist Rob Esteva raced into an early lead in the ‘SBC League of Legends’ with a staggering 96 points on the opening weekend. He was closely followed in second place by Sky Bet’s Jamie Davison, who like Jose Mourinho, reaped the rewards for putting faith in Romelu Lukaku, by giving him the captains armband. After …

As casinos look to counteract an aging demographic of customers and players, one industry many operators are looking to is esports. This is understandable given the typical demographic of esports fans, which in particular titles’ scenes at least, is notably older than many outsiders would (and regularly do) presume. They aren’t all kids. A recent story on Fox Business opened …

Frankfurt-listed European lottery operator Zeal Group has stated that it is confident in its international projects and investments having concluded a busy H1 2017 period Last week the digital lottery operator detailed ‘solid’ H1 2017 results, with the company reporting group revenues of €64 million combined with an operating EBIT of €7.9 million. Updating investors and stakeholders, Zeal governance stated …

Ahead of Betting on Sports 2017 (12-15 September), Trustly Director of Gaming Samuel Barrett, part of the Innovation in Payments session at next month’s event, spoke to SBC News about digital trends impacting the sector, as well as the changing relationship between bookmaker and payment provider. SBC: From an industry perspective, has payments been overlooked as a key dynamic for …

Spanish gambling operator Grupo Codere has launched its new Spain-wide marketing campaign ‘BBQ’ featuring Real Madrid stars Marco Asensio, Karim Benzema, Mateo Kovacic and Carlos Casemiro. The campaign promoting Codere Apuestas (Codere.com) products was launched on Spanish TV networks last week ahead of the UEFA European Super Cup Final between Real Madrid Vs Manchester United. The campaign features the tagline …

The governance of FTSE100 listed Paddy Power Betfair (PPB) has defended its handling of the disclosure of the departure of Breon Corcoran as Group Chief Executive. The betting firm stated that it had ‘strictly adhered’ to UK Financial Conduct Authority rules with regards to its leadership succession plans and that the company had not leaked any ‘inside information’. Last week, …