Europe

New football season sees Sky Bet back Dribble ‘casual fans’ DFS games

SBC News New football season sees Sky Bet back Dribble 'casual fans' DFS games

Ahead of the start of a new Premier League season, Sky Betting & Gaming (SB&G) is bolstering its fantasy sports provisions by partnering with mobile games developer Dribble. The partnership will see Dribble DFS games promoted under the Sky Bet brand. The partnership will see SB&G integrate Dribble’s unique DFS games portfolio which focuses on introducing casual sports fans to …

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All the twos: Videoslots teases MotoGP prize with Core Gaming

Videoslots - Copyright: mohdfar8 / 123RF Stock Photo

Just two months after launching its 2,000th game, Videoslots.com has initiated a two-week campaign in partnership with Core Gaming with a two-person MotoGP experience up for grabs. Players spinning the reels on Core Gaming’s featured slots from 28 July to 13 August can claim the prize, which includes two VIP passes to this year’s Silverstone MotoGP (26-28 August). Entry to …

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‘The Avenue’ Central London announced as new home for William Hill Tech & Marketing

SBC News 'The Avenue’ Central London announced as new home for William Hill Tech & Marketing

FTSE-listed bookmaker William Hill is set to open its new technology and marketing dedicated office at ‘The Avenue’ on Tottenham Court Road in Central London. The bookmaker will move its technology development and online marketing operations within the new building operated by commercial real-estate developer Exemplar and property investment firm Ashby Capital. The Avenue a 30,000 sq ft office building, …

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Paddy Power appoints Joe Lee as Head of Trump Betting

SBC News Paddy Power appoints Joe Lee as Head of Trump Betting

Following an extensive search, Irish bookmaker Paddy Power has named Joe Lee as its Head of Trump Betting. Last April, due to growing demand in Donald Trump related wagers, Paddy Power announced publically that it would hire a Head of Trump Betting. The bookmaker even recruited Trump ally Nigel Farage to help fill-in its much-needed vacancy. Paddy Power informed that …

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ESI Forum in association with Digital Fuel to assess the esports gambling opportunity

SBC News ESI Forum in association with Digital Fuel to assess the esports gambling opportunity

Today marks the last day where attendees can secure a 20% discount for this month’s forum with code “ESI20” at checkout. Tickets can be found here for £15 (excl VAT). After the rousing success of the inaugural ESI Forum, Esports Insider (part of SBC Global) are delighted to reveal further details of the second Forum, set to take place on …

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Marketing & Retention sharp bet-at-home hits H1 2017 heights

SBC News Marketing & Retention sharp bet-at-home hits H1 2017 heights

Frankfurt Xetra-listed online betting operator bet-at-home AG has detailed a strong H1 2017 financial performance (period ending 30 June) with the company reporting significant gains across its core revenue and EBITDA metrics. “In the first half of 2017, the listed online sports betting and gaming provider continued its successful development and could clearly outperform the dynamic growth of the previous …

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Mybet’s Sean Keogh: industry is ‘over-delivering to consumers’ #boscon2017

SBC News Mybet's Sean Keogh: industry is 'over-delivering to consumers' #boscon2017

Having led the redevelopment of European betting operator mybet Holdings’ IT Platform, the firm’s major technology development for 2016 & 2017, Sean Keogh Chief Product Officer speaks to SBC on current industry product development dynamics. Ahead of Betting on Sports 2017 (12-15 September), Keogh an industry technology veteran breaks down the industry’s current development framework, operator trends with regards to product …

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BetVictor & Realistic Games launch Liverpool FC ‘LFC Stars’ game

SBC News BetVictor & Realistic Games launch Liverpool FC 'LFC Stars' game

In partnership with industry content provider Realistic Games, Gibraltar online bookmaker BetVictor has announced the launch of its exclusive Liverpool FC slots game ‘LFC Stars’. The game will be exclusive to BetVictor casino inventory, as the Official Betting Partner of Liverpool FC. LFC Stars is a three-reel, five-win line slot, featuring present Liverpool FC players Roberto Firmino, Georginio Wijnaldum, Adam Lallana …

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Ian Freeman – Kambi – “Outsourcing model is aligning with market forces”

SBC News Ian Freeman - Kambi - "Outsourcing model is aligning with market forces"

The continued expansion of regulated markets coupled with increased tax burdens has shifted the sports betting industry to favour third-party solutions, according to Kambi Group Chief Commercial Officer Ian Freeman. Speaking exclusively to SBC, Freeman highlighted the growth enjoyed by its long-term customer 888sport, with which Kambi extended its partnership deal on Wednesday, as proof the ‘outsourcing model has never been so relevant’. “The …

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