Europe

Next generation betting app Kwiff has launched its first UK media campaign ‘It’s Perfectly Normal’ seeking to boost coverage of its ‘super charged’ odds services. The surreal campaign has been developed by London creative agency Droga5, who detailed to marketing news sources that it wanted to create a ‘new tone’ for betting adverts which face a number of messaging/promotional restrictions. …

Betfair has revealed that the unwavering faith of punters in Conor McGregor earning a monumental victory has led to the odds on the Irishman dramatically shortening. Eight days out from the biggest boxing event in recent memory, the odds on McGregor defeating the man widely regarded as the most talented fighter of the 21st century, Floyd ‘Money’ Mayweather are as …

Ladbrokes has announced that it will be the ‘Official UK Betting Partner’ of Premier League football club Burnley FC. Continuing to expand its profile within English football, Ladbrokes marketing has secured a three-year deal with The Clarets.  The partnership will also see Ladbrokes provide betting points at Burnley’s Turf Moor stadium (capacity: 22,000). The partnership will also give Ladbrokes a …

British racecourses and Colossus bets has announced a partnership that aims to enhance the future pool betting offering on British Racing. This arrangement between the Project Steering Board and Colossus Bets will ensure that customers have access to an innovative portfolio of bets, including cash out opportunities, access to the ‘Syndicates’ platform provided by Colossus Bets and six and seven figure …

The governance of Stockholm-listed European online gambling operator LeoVegas AB has stated that it is confident of hitting its 2017 full-year targets and corporate expectations following a strong H1 period driven by ‘solid organic growth’. The mobile-centric gambling group would post H1 2017 (period ending 30 June) net-gaming revenues of €93 million representing a 55% increase on corresponding 2016’s €60 …

Industry omni-channel sports betting solutions providerPlaytech BGT Sports (PBS) has informed that it has secured an extended distribution arrangement of its existing self-service betting terminals (SSBTs) with Irish independent bookmaker BoyleSports. The agreement will see a further 325 of PBS terminals deployed within the Irish operator’s 225-strong estate, doubling its number to over 1,000 in the last 12 months. Moving …

Betway has signed a three-year deal to become the official betting partner of four-time German champions, Werder Bremen. The deal marks Betway’s continued expansion into German football, as the online bookmaker has already sponsored four Bundesliga 2 clubs – St. Pauli, Union Berlin, Eintracht Braunschweig, Dynamo Dresden. The new agreement is part of Betway’s commitment to driving brand awareness with …

The Head of Sportsbook session featuring Danske Spil’s Jens Nielsen, Mr Green’s Enda Gaffney and Vladimir Dratsjov from Olympic Entertainment Group (OlyBet) will provide an explosive start to the ‘Leaders in Betting’ track at Betting on Sports 2017 (12-15 September). Kicking off the first full day of #boscon2017 in the main auditorium at Olympia Conference Centre (13 September), the trio …

Tough retail conditions have impacted the H1 2017 performance of London-listed gambling operator The Rank Group Plc. The company has detailed a ‘challenging period’ in which its Grosvenor and Mecca venues have faced multiple increased costs. Updating the market, Rank would maintain group revenues of £754 million (1% increase), with the firm’s venue division generating like-for-like revenues of £642 million …

Online gaming software developer, EvenBet Gaming has announced its main objective at Betting on Sports 2017  is to introduce its upcoming DFS software to the sports betting and fantasy sports professional community. Widely regarded as the sports betting event of the year, the second edition of the largest international sports and betting trade conference will take place at the Olympia Conference …