Europe

Andy Dellbridge, the new Head of Professional Services and Customer Success at OtherLevels, has been charged with helping its clients to maximise their investment in digital messaging. Joining from Camelot, the operator of the UK’s National Lottery where he had been Head of CRM and Digital Player Communications since February 2016, he will be responsible for the management of OtherLevels’ …

VSoftCo Sales Director Simon Westbury has outlined the company’s innovative new plans to appeal to both sports and casino players. Speaking at the iGaming Super Show, Westbury revealed plans for VSoftCo’s Spot the Ball, a virtual betting product which encompasses the well known concept of Spot the Ball with a combination of roulette and virtual football. The product has been …

Betway has launched a new advertising campaign which takes a lead from the golden age of cinema.  The campaign created by Above+Beyond, breaks with category conventions and is the second campaign by the agency under the ‘for the love of the game’ platform. Breaking on 6 August, the campaign will feature six 30 second tv advertisements as well as online …

A study completed by Today’s Football Tips has shown that the Cornish town of Truro is the most likely place for a cashed out bet in the UK. The study on where users were most likely to search for “cashing out” their bets during the 2016/2017 football season, weighted by the population of 203 UK towns and cities, saw Truro …

Checkd Media, the owner of affiliate brand FootyAccumulators, has joined the latest trend for affiliate consolidation and extended its brand portfolio with the acquisition of Oddschanger and its related assets for an undisclosed figure. Checkd Media has purchased UK based Oddschanger, a sports betting social media affiliate business, from founder Will Tyrrell. Oddschanger was established in 2013 and now has …

British bookmakers received good news this weekend when a source close to Whitehall told the Daily Mail that the Chancellor of the Exchequer, Philip Hammond, would halt the ongoing review into B2 Gaming Machines, more commonly known as fixed odds betting terminals (FOBTs). Having previously been delayed because of the snap election, the long awaited review of gaming machine stakes …

A quartet of ‘Super Affiliates’ will be at Betting on Sports 2017 to discuss how the affiliate sector has become a primary gatekeeper for operators seeking new business. The day one ‘Leaders in Betting’ track session at #boscon2017 features four experts in ‘Navigating the new business landscape’, from XL Media CEO Ory Weihs to Better Collective CEO Jesper Soegaard, Clever …

Digital Sports Ltd Executive Director Ari Lewski spoke to SBC News about Quick Pick Accumulators (QPAs), a request a bet style accumulator product launched by Digital Sports Tech ahead of the new football season. SBC: Are you expecting QPAs to be popular with a particular demographic? AL: Our new Quick Pick Accumulators (QPAs) takes request a bet markets to the next …

Breon Corcoran is stepping down as CEO of Paddy Power Betfair to be replaced by Worldpay CEO Peter Jackson. The operator informed the stock market this morning that Corcoran is leaving after 16 years with the Paddy Power Group and having overseen the successful merger with the Betfair betting exchange in February 2016. The news saw the share price drop 5%. Chairman …

Lottomatica, the Rome-based gaming, lottery, iLottery and iGaming operator, has launched an affiliate programme for its Italian online gambling web portal.  The new affiliate programme for the multi-vertical brand is in partnership with Income Access, Paysafe Group’s marketing software provider, and will be managed using the Income Access platform. Licensed by Italian gambling regulator Agenzia delle Dogane e dei Monopoli …