Europe

Microgaming has declared its new purpose built HQ ‘open for business’, following the completion of the building’s construction on 31 July 2017. Developed adjacent to its existing office, its new Isle of Man HQ named ‘Sixty Two’ began construction in April 2015. The 5-storey office houses over 100 employees, with a unique sky bridge joining the new and existing building, …

Asian-focused bookmaker Dafabet has boosted its football status by agreeing a two-year official betting partnership with the 2015/16 Premier League champions Leicester City. The partnership, designed to further Leicester City’s international presence, will see Dafabet branding across both LED advertising boards and interview backdrops at the King Power Stadium. The global betting brand will also be pushing special price boosts on …

When Arsenal host Leicester City at the Emirates Stadium tomorrow night, it not only marks the start of the 26th Premier League season, it also kicks off the inaugural fantasy football ‘SBC League of Legends’ competition. For those of us that fancy ourselves as an armchair Antonio Conte, or an undiscovered Unai Emery, tomorrow sees weeks of diligent research and …

West Bromwich Albion FC (WBA) has teamed up with sports betting and casino brand 12BET for the club’s first ever shirt sleeve sponsorship deal. The deal will see the 12BET, an in-play focused operator formed in 2007, displayed on both the shirt sleeve for the playing shirts and on Baggies’ training wear. 12BET Spokesman Rory Anderson commented: “We are excited …

SBC Events will mark a landmark year in horse racing with a dedicated full day conference track at Betting on Sports 2017, held at Olympia from 12-15 September. Organised with support from the Racing Post, the seven-part agenda on the first full day at #boscon2017 (13 September) will cover the future of pool betting, opportunities around international racing, obstacles to …

BetBright’s Conor White missed out on a place in the top 10 in the Tipster Challenge after enduring a difficult race day at Pontefract. The company’s Marketing Communications Manager collected just a single victory on the Brian Ellison-trained Echo Of Lightning, who edged out pre-race favourite Stanley. It was a similar story for bettingexpert’s Stephen Harris, as he could only …

This summer’s Celebrity Big Brother (CBB) hasn’t even been on our screens for two weeks, but it has already enticed British gamblers. Ladbrokes’ Alex Apati told SBC that: “CBB is as popular as ever with punters” adding that “despite it running for a much shorter period than the ‘normal’ version of the show, the amount of bets we’ve taken so …

Louth, the smallest county in Ireland, has the highest concentration of betting shops in the country with 2.6 outlets per 10,000 population. As reported in the Irish Examiner, the county’s 33 betting shops puts it 50% above the national average of 1.8 bookies per 10,000 population. The other counties with the highest concentrations of betting shops are Carlow, Westmeath, Longford, …

BetBright Marketing Communications Manager Conor White has signed up for a second shot at the Tipster Challenge in today’s eight-race meet at Pontefract. During the Jump Season Tipster Challenge back in March, it was a case of the wrong horses coming up trumps for White, who landed three winners for just 3.62 points. This time around, he is chasing down …