VSoftCo Sales Director Simon Westbury has outlined the company’s innovative new plans to appeal to both sports and casino players.
Speaking at the iGaming Super Show, Westbury revealed plans for VSoftCo’s Spot the Ball, a virtual betting product which encompasses the well known concept of Spot the Ball with a combination of roulette and virtual football.
The product has been designed to cross-sell virtual sports into the casino by bringing “an entertainment value to the bet,” rather than just looking at a roulette table and pressing spin.
Giving a brief overview of the product and its format, he said: “It will sit on the casino tab. There is different interactions for different touch points, as we know mobiles will shorten the bet.
“The PC and tablets will be operated differently, because on a PC you’re clicking and on a tablet we’re talking about hovering over a bet, with different sounds and different feels, while the machines will be a two screen option.”
Westbury also explained the challenges that VSoftCo will need to overcome as it integrates a virtual sports product into the casino.
“The second most bet on live sport is tennis, but it doesn’t work in a virtual market,” he added. “They’re not offering the betting markets over five sets, rather taking a five set game and putting it into one game, so the idea of this product is to cross sell virtual sports in a soft way from the sports into a casino to appeal to both sports and casino players.”
Mapping out the longer term goals of VSoftCo, which currently operates in UK, Europe, South America and Asia, Westbury said: “VSoftCo’s vision is to move online; there is a heavy leaning towards retail at the moment, as 70% of our revenues come from the retail environment.
“Moving forward, we believe there is a niche for football themed content outside of virtual themed football, so this is the first product that we’ll be doing – we’ve got five year plan that we’ve put together and we imagine that online it’ll flip 70/30 to online revenues back from retail.
“We can do innovative stuff around making the game look more real with the link we’ve got to Sheffield United. We can also include this side-bet market, while demographically the product is age neutral, it’s appealing to wherever football appeals.”