Lottomatica - Copyright: mayrum / 123RF Stock Photo

Lottomatica launches new affiliate program for Italian portal

Lottomatica, the Rome-based gaming, lottery, iLottery and iGaming operator, has launched an affiliate programme for its Italian online gambling web portal. 

The new affiliate programme for the multi-vertical brand is in partnership with Income Access, Paysafe Group’s marketing software provider, and will be managed using the Income Access platform.

Licensed by Italian gambling regulator Agenzia delle Dogane e dei Monopoli (ADM), Lottomatica’s lottomatica.it web portal offers Italian players online sports-betting on local and international football matches as well as tennis, baseball, volleyball, hockey and other sporting events. The web portal also features live betting functionality.

In addition, lottomatica.it provides players with an online casino of over 100 branded and original slots from leading software providers, including The Big Easy, Treasures of the Pyramids, Guns N’ Roses, and Cowboys Go West, as well as a wide range of table games, including live-dealer blackjack, roulette and online poker tournaments.

Following the launch of the new lottomatica.it/affiliazione affiliate programme on the Income Access platform, affiliates will be able to promote this brand. The new programme, which offers affiliates the flexibility of bespoke commission deals, is accompanied by a promotion in which all new depositing players referred by affiliates receive €10 in addition to the brand’s standard welcome bonuses.

Gianfranco Allocca, Head of Digital Product Development & Marketing at IGT, said: “Lottomatica parent company IGT has a longstanding and successful business relationship with Income Access, so the platform was a logical choice when we prepared to launch lottomatica.it’s affiliate programme. We look forward to using the platform’s sophisticated capabilities, and reporting and analytics suite to give a boost to our player acquisition via the affiliate channel.”

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to further extend our partnership with Lottomatica for the launch of the lottomatica.it affiliate programme. Lottomatica has a very high brand profile in Italy, an iGaming market that is growing strongly, and offers European affiliates an increasingly important revenue opportunity.”