Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The sixth round table participant was SG Digital, represented by its VP Sportsbook Product, Nikos Konstakis. SBC: What role does pricing and risk play in the differentiation of a …
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Following the rebranding of the International Betting Integrity Association (IBIA) last week, Swedish betting operator AB Trav och Galopp (ATG) has been named as the first operator to join the association. ATG has joined the integrity association as it moves to bolster its global monitoring and alert platform to cover approximately 50 international online and retail betting brands. Magnus Lunner, …
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UK gambling operator Stanleybet Group has strengthened its B2B subsidiary, Magellan Robotech, through the appointment of Christian Maglia as its new chief commercial officer (CCO). Maglia joins the operator having developed a wealth of international experiences throughout his career having previously held the position of sales director of the Italian market at Sportradar, and head of sales for Betgames tv, …
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BetVictor, one of the leading online betting employers of Gibraltar, has restated its commitment to the British Overseas Territory by launching a new local recruitment campaign. Gibraltar has been home to BetVictor’s head-office and operational headquarters for the past twenty years, supported by tech hubs in London and Budapest. Issuing a market update, BetVictor leadership confirms that it has launched …
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Romania’s largest sportsbook operator, Superbet, has confirmed that it has signed a new multi-year deal with Betgenius which is set to become the operator’s new in-play trading partner. The long-term deal will see Betgenius offer its live-betting products to Superbet, covering a wide range of sports markets including football, basketball and volleyball, across both its online and retail platforms. Vlad …
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Sky Betting & Gaming has collaborated with Leeds-based charity Lighthouse Futures Trust to create a new approach which will see the duo help boost technical talent and increase employability for young adults with autism across the city. As part of the new programme, Sky Betting & Gaming has rolled out its ‘coding for beginners’ initiative which has already been proven …
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The Racing Post’s sports brand, Intellr, has launched a new in-play football product which is due to bring match analysis to fans by using advanced algorithms and live bookmaker odds. The flagship football product is set to monitor 38 different data points, once an on-field event occurs this triggers the algorithm to analyse statistical data records that have been backed …
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Betfair has been named as the official sponsor for both the Northumberland Plate Festival and Fighting Fifth Hurdle after signing a new deal with Newcastle Racecourse and the Arena Racing Company (ARC). Listed as the feature race, the Betfair Exchange Northumberland Plate is due to be broadcast live across ITV 1 and Sky Sports Racing. Other feature races run across …
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Kindred Group’s Unibet has agreed to integrate Gamban‘s blocking software into its self-exclusion process, making it the first UK bookmaker to do so. The extension to the partnership between the duo will ensure that all Unibet customers have unlimited access to Gamban free of charge courtesy of Kindred. It comes as a bid to further help customers access the self-exclusion tool …
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Jason Robins (DraftKings), Paris Smith (Pinnacle), Jose Duarte (BetCris), Dominik Beier (Interwetten), Lahcene Merzoug (ComeOn!), Jesper Svensson (Betsson), Carmelo Mazza (Betaland), Sergey Portnov (Parimatch) and Stan Reoutt (Fonbet) represent just a small selection of the industry CEOs taking to the stage at this year’s Betting on Sports conference. Organiser SBC Events has released the full agenda for the fourth edition of …
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