bet-at-home posts improved H1 2014 performance

betathomeEuropean sports betting and igaming operator bet-at-home published its 2014 H1 financial report. The operator posted a yearly increase of 27.9% in gross gaming revenues, to €53.1 million (£42.33 million).

Improved gaming revenues were supported by improved company net revenues, which increased by €1.9 million to €9.3 million (£7.5 million). Representing a 25.5% increase on first half 2013 performance of €7.4 million (£5.8 million).

During the period bet-at-home increased marketing and advertising spend in order to capitalise on the 2014 FIFA World Cup Finals in Brazil.   The operators advertising spend increased by 48% in the period from €16.6 million in H1 2013 to €24.6 million in 2014 as the operator looked to increase international brand exposure.

As a result of increased marketing spend the operator was able to record a 22% increase in company EBTIDA to €8.8 million after accounting for  other corporate operating expenses.

bet-at-home Performance Overview


Check Also

Brexit’s ‘Super Saturday’ going down to the wire

A frantic 24 hours has seen all UK betting operators revise their political betting markets, …

SBC AWARDS 2019 Sportsbook of the Year

International operators vie for Sportsbook of the Year prize at SBC Awards

Industry powerhouse bet365 will be hoping to make it six in a row when the …


Sports and betting: Can the two ‘buddies’ learn from each other?

Sports and betting are buddies that can’t do without each other thinks STATSCORE’s Jakub Myszkorowski. …