European sports betting and igaming operator bet-at-home published its 2014 H1 financial report. The operator posted a yearly increase of 27.9% in gross gaming revenues, to €53.1 million (£42.33 million).
Improved gaming revenues were supported by improved company net revenues, which increased by €1.9 million to €9.3 million (£7.5 million). Representing a 25.5% increase on first half 2013 performance of €7.4 million (£5.8 million).
During the period bet-at-home increased marketing and advertising spend in order to capitalise on the 2014 FIFA World Cup Finals in Brazil. The operators advertising spend increased by 48% in the period from €16.6 million in H1 2013 to €24.6 million in 2014 as the operator looked to increase international brand exposure.
As a result of increased marketing spend the operator was able to record a 22% increase in company EBTIDA to €8.8 million after accounting for other corporate operating expenses.
bet-at-home Performance Overview