With the FOBT ruling coming into play earlier this year, the effect upon retail-focused bookmakers has been tough, with some having to close their doors for good. In a chat with Paul Graham from Mark Jarvis Racing, he told SBC that the FOBT ruling has been tough on independent bookmakers, but that he hopes the new partnership with FSB will …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The fifth round table participant was BetConstruct, represented by its Group Director of Sportsbook Product, Stuart Baker. SBC: What role does pricing and risk play in the differentiation of …
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Racing content and data provider Sports Information Services (SIS) has agreed to a new three-year content distribution deal with Spanish betting operator Paston Apuestas which will see the data provider cover the operator’s Spanish Horse and Greyhound Channel. As part of the new deal, SIS will deliver live pictures and data to a number of retail outlets across Valencia relating …
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Ahead of its return to the Premier League, Aston Villa has confirmed a ‘record-breaking’ commercial agreement with gambling operator W88 for the upcoming 2019/20 Premier League season. The Asian betting and gaming company will replace 32Red as the principal partner for the club, with their logo set to feature on the club’s Kappa home and away shirts as well as …
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Industry technology supplier BetConstruct has confirmed the appointment of Viktor Hoffman who will be tasked with overseeing global marketing directives for BetConstruct’s Vbet brand. Prior to the appointment, Hoffman has been acknowledged for his work with the Addison Global’s challenger brand, MoPlay having also been tasked with the development and launch of a successful diversification strategy as CPO, and later CEO of …
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Online gambling platform Football Index has secured a new sponsorship agreement with Nottingham Forest Football Club which is set to become the “biggest shirt sponsorship deal in the club’s history”. The new deal will see the Football Index branding displayed across the team’s first-team and adult replica shirts from the beginning of the 2019-20 season. Neil Kelly, Chief Executive Officer …
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After a short trial of lunchtime race meetings, online bookmakers have expressed that they wish for the trial to be extended following the support of The Horserace Betting Levy Board (HBLB). The trial received the backing of the HBLB with the intention of boosting the revenue that could be generated over the lunchtime period for both on-course and off-course bookmakers. …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The fourth round table participant was Amelco, represented by Trading Director Sam Foulkes. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …
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Private bookmaker Fitzdares has been recognised as one of Britain’s top luxury brands in the inaugural edition of the Walpole Power List, with Fitzdares CEO William Woodhams listed as one of the most influential people. The list, compiled in collaboration with Inzito and Coutts, has acknowledged Woodham’s work with the luxury bookmaker alongside the March launch of ‘the world’s first …
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Fantasy Sports Interactive (FSI), the first company to introduce fantasy football betting services in Europe via its Bet4theBest brand, will support a whole new range of fantasy offerings through FSI Nucleus. As the name suggests, this new product will form the nucleus of FSI’s offering, featuring a triple-Core System (Scoring – Team Creation – Live Updates) that feeds all FSI …
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