SBC News Voice of the Sports Betting Industry
Amelco has announced that its end-to-end platform will power the launch of new South African operator LulaBet (lulabet.co.za).
The partnership sees Amelco announce its first client launch in South Africa, in which LulaBet aims to become South Africa’s premium challenger brand for sports betting and online casino.
Founded in 2022, LulaBet selected Amelco as lead sportsbook platform provider, seeking to replicate the technology group’s successful launches with Entain and Flutter within developing markets, and further sportsbook launches with Wynn Interactive and FuboTV.
Ian Gutteridge, Managing Director at LulaBet, added: “At LulaBet, we’re committed to delivering a superior sports betting experience to our players. Our mission is to utilise only the best gaming technology available – and with Amelco, we’re confident that we’re going to do just that.
“We thrive on the thrill of the win, and with South Africa’s first true tier-one platform and sportsbook, we’re delighted to give our customers access to the country’s premium sports betting and entertainment website. Get ready to experience online gaming like never before!”
The partnership was further enhanced to cover online casino, in which Amelco has provided LulaBet with full access to the leading games inventory of BetGames, Evolution, NetEnt, and Red Tiger, with additional top tier suppliers to follow.
Brandon Walker, Head of Business Development at Amelco, said: “Our launch in South Africa is going to be a true gamechanger – we have the insight on exactly what the market needs, and with our market-leading tech, we’re ready to bring the first true end-to-end tier-one platform and sportsbook to local players.
“Amelco has been servicing the industry’s best for 15 years and, having prepared to enter South Africa for 12 months, we have finally found the right partner in LulaBet to bring local players the best of breed. Together, we genuinely believe we can transform this market and we can’t wait to get started.”
