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Sportingtech taps into ‘significant potential’ of Africa with SunBet

Maintaining focus on its strategy for Africa, Sportingtech has secured another client on the continent, partnering with international firm SunBet.

A South African hotel, betting and casino operator, Sun International is currently targeting an expansion of its SunBet sportsbook holding across the continent, including ‘three well-established territories’.

To support this ambition, the firm will incorporate Sportingtech’s Quantum platform, a localised solution covering 65 sports, 9,000 games and 1,00 betting markets.

“This collaboration will benefit us massively as we continue to expand,” remarked Simon Gregory, SunBet General Manager.

“Bringing both in-depth expertise and high-quality product offering, Sportingtech is the ideal partner for us in this venture, and look forward to growing these African markets together.”

Additionally, SunBet will also leverage Sportingtech’s content management tools to develop a front end ‘optimised to the demands of local players’.

Sportingtech’s strategy in Africa has so far seen the firm partner with 888AFRICA, the regional-facing joint venture of 888Holdings and ‘five industry veterans’. 

The firm, which will use the 888 branding, aims to become a ‘market leading’ operator across the continent, also utilising the Quantum platform for sportsbook activity.

Further afield, Sportingtech recently moved to bolster its Latin American operations, signing an agreement with an as-yet unnamed Brazilian sportsbook operator.

Mark Schmidt, Director of Sales, Africa, at Sportingtech, said: “Established markets in Africa have significant potential and moving into them alongside SunBet is sure to demonstrate the strength and diversity of Quantum on yet another international stage.

“The backing of such a high-profile operator is testament to the strength of our offering, and we look forward to bringing a superior experience to bettors in these markets.”

SBC News Sportingtech taps into ‘significant potential’ of Africa with SunBet

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