Affiliate News

Speaking at last week’s Betting on Sports 2017,  Sky Betting & Gaming CEO Richard Flint said that his company “had to act” after recent rulings by the UK Advertising Standards Authority (ASA). The rulings, which led to Sky Bet closing its affiliate hub, deemed that an affiliate partner of the operator had used dubious adverts which promoted the idea that ‘gambling …

Horseracing specialist online bookmaker Black Type (blacktype.bet) has confirmed that it will launch its affiliate marketing programme utilising Income Access (Paysafe Group) platform software. Updating the market, Black Type marketing launches its new partnership programme utilising Income Access 360 player marketing, tracking and reporting provisions. Launched in 2016 by racing veterans Dave Gowers and Craig Nicholson, Black Type seeks to …

The Telegraph Group will optimise its online digital sports content utilising Fresh8 Gaming contextual advertising software, as the media owner bids to create dynamic sports content for its viewers. Utilising Fresh8 software, The Telegraph details that it registered record acquisition results for the Floyd Mayweather v Conor McGregor bout in Las Vegas on 26 August. The publishing group will now …

The future of affiliates has drawn a great deal of attention from the gambling industry in recent weeks, it’s something that caused Sky Bet CEO Richard Flint to question ‘how the system could carry on?’  With a whole host of industry experts discussing what the future holds for affiliates at the Betting on Sports 2017 conference, an idea that was consistently …

After Sky’s controversial decision to terminate its affiliate programme, it’s unsurprising that the subject of affiliates was discussed in great depth at this year’s Betting on Sports conference. Jesper Soegaard, CEO, Better Collective described Sky Bet’s decision as a ‘big move, that they could have handled better.’ Soegaard added that: “Cooperation between operators and affiliates is something we need to tie …

Numerous gambling operators felt the wrath of The UK Advertising Standards Authority (ASA) in its latest round of weekly rulings. The decisions related to an advert that had been created by affiliate partners of 888, Sky Vegas and Ladbrokes Casino. Casumo Services was also censured for the same promotion. In total nine complaints were received and upheld by The ASA about …

Presenting its H1 2017 interim results (period ending 30 June) London AIM-listed industry affiliate marketing specialist XLMedia Plc has detailed ‘accelerated growth’ across its products and assets as the company achieved a ‘record revenue performance’ of $68 million up 33% on corresponding H1 2016: $51.2 million. Updating investors, XLMedia governance stated that the company had been able to increase coverage …

The UEFA Super Cup, labelled in some sporting quarters as a ‘glorified friendly’, surprisingly came out as August’s top match on bettingexpert. Held in Macedonia on 8 August, European football’s traditional curtain raiser beat off competition from Arsenal’s Premier League opener against Leicester City at the Emirates and Tottenham Hotspur’s Wembley bow against reigning champions Chelsea. 15% of tips on …

Industry affiliate marketing specialist Better Collective has expanded its presence within the UK online casino market acquiring casino review portal CasinoLounge.co.uk. Better Collective management did not detail acquisition terms, but stated that it had gained a trusted UK online casino review portal. Active since 2013, CasinoLounge.co.uk has grown its presence offering in-depth casino and games analysis. Heading up the acquisition …

Sky Betting & Gaming (SB&G) has this morning informed that it has terminated its affiliate marketing programme. The online gambling group will aim to terminate its ‘Affiliate Hub’ operations by 2 October 2017, ending all commission and player referral arrangements with its existing affiliate marketing partners. SB&G has further confirmed that September will be the final month of operations for …