SBC News Voice of the Sports Betting Industry
Horseracing specialist online bookmaker Black Type (blacktype.bet) has confirmed that it will launch its affiliate marketing programme utilising Income Access (Paysafe Group) platform software.
Updating the market, Black Type marketing launches its new partnership programme utilising Income Access 360 player marketing, tracking and reporting provisions.
Launched in 2016 by racing veterans Dave Gowers and Craig Nicholson, Black Type seeks to become the online betting leader for in race bets, bringing new dynamics, best pricing and best-value racing promotions to market.
Stephen Davison, Head of Operations at Black Type, commented on the platform launch: “Black Type is excited to partner with Income Access and leverage its market-leading platform to launch and manage our new affiliate programme. Having already gained strong traction in the UK market, we look forward to utilising the affiliate marketing channel to promote the Black Type brand to a wider audience.”
In recent months Black Type has boosted its product portfolio. Powered by FSB Technology the bookmaker has launched new casino provisions and boosted its all-round betting inventory.
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, backed Black Type as new partner: “Black Type provides a welcome addition to the competitive UK sports-betting space by offering players a cleaner, simpler and streamlined sports-betting experience. We look forward to supporting the growth of a brand that is as innovative in its approach as it is traditional.”
