Affiliate News

The latest affiliate news for the gambling industry

Acquisitions and media drive 2019 growth for Better Collective

SBC News Acquisitions and media drive 2019 growth for Better Collective

Better Collective has revealed that an acceleration of its acquisition strategy and broadening of its media partnership portfolio has allowed the affiliate to land ‘well in line with financial targets’. Publishing its annual report, the industry affiliate marketing publisher revealed a 67% growth in revenues, up from €40,483 in 2018 to €67,449. Meanwhile, EBITDA also saw an increase from €16,241 …

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Catena Media boosts casino offering to offset sports shortfall

SBC News Catena Media boosts casino offering to offset sports shortfall

Stockholm-listed industry publisher Catena Media has revealed that it is sourcing ‘alternative revenue streams’ for its sports division, as the COVID-19 pandemic continues to disrupt global sports fixtures. Publishing a trading update for January – February 2020, Catena Media revealed that sports accounted for 35% off its revenues generated during the period, which saw a 5.7% overall increase from €17.1m …

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AskGamblers’ casino dispute service returns $8.8m to players

SBC News AskGamblers' casino dispute service returns $8.8m to players

Online gambling community AskGamblers has revealed that during 2019, its ‘Casino Complaint Service’ recovered players more than $8.80 million in unpaid, delayed or unfairly confiscated money. AskGamblers reveals the figure closing its 2019 accounts, detailing another ‘record-breaking year’ for its online casino customer dispute and arbitration system. The legacy online gambling portal details that its compliant systems team reviewed 9,800 …

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GiG to offer free coronavirus searches for online operators

SBC News GiG to offer free coronavirus searches for online operators

Gaming Innovation Group (GiG) has cracked down on affiliates exploiting the ongoing COVID-19 pandemic by adding coronavirus keywords to its proprietary affiliate monitoring and compliance software, GiG Comply. Operators will benefit from free searches which will flag up whether their brand is being promoted inappropriately by affiliates. James King, Director of Sales, commented: “We don’t believe anyone should be profiteering …

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Blexr promotes Ian Hills to Malta General Manager

SBC News Blexr promotes Ian Hills to Malta General Manager

Industry publisher and lead generation network Blexr has confirmed the promotion of Financial Controller Ian Hills to the leadership position of Malta General Manager. A former Mr Green executive, Hills joined the Malta-based publisher in December 2018 heading up Blexr’s financial and commercial units. In his new remit as General Manager, Hills will be tasked with leading the firm’s Malta …

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Costa Media targets Portuguese top spot following fresh investment

SBC News Costa Media targets Portuguese top spot following fresh investment

Portuguese industry publisher, Costa Media confirms that it has secured a €550,000 equity investment round, funding the next phase of expansion for its affiliate network. The funding round was led by igaming investors Growth Box Ventures (GBV) and Dreamworx, backing Costa Media’s ambitions to become the industry’s leading Portuguese and Spanish language publisher. Founded in 2019 by enterprise team of …

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Raketech boosts global network with Lead Republik acquisition

SBC News Raketech boosts global network with Lead Republik acquisition

Online affiliate and content marketing provider Raketech has strengthened its global expansion strategy after confirming the full acquisition of iGaming affiliate network Lead Republik. While Lead Republik is registered in Malta, the acquisition will allow Raketech to access customers from Canada, Germany and New Zealand. Oskar Mühlbach, CEO of Raketech stated: “This acquisition is ticking a lot of strategic boxes, …

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Better Collective nominates Todd Dunlap to join board

SBC News Better Collective nominates Todd Dunlap to join board

Stockholm-listed Better Collective has given its backing for Todd Dunlap to be elected to the board, as the company seeks to grow its US portfolio. The committee hopes to draw upon Dunlap’s experience in the affiliate industry, with specific emphasis placed upon Dunlap’s expertise in the US market. Dunlap has also gained experience in the travel industry, with Better Collective …

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Catena ends CFO hunt appointing Peter Messner as financial lead

SBC News Catena ends CFO hunt appointing Peter Messner as financial lead

Stockholm-listed industry affiliate marketing network Catena Media Plc has confirmed the appointment of Peter Messner as new Group Chief Financial Officer (CFO). Messner will begin his CFO tenure on 1 April 2020, taking over the duties and responsibilities currently held by Erik Edeen as Catena Media’s interim financial lead. A seasoned CFO for digital enterprises, Messner joins Catena’s executive team …

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Paul Torzel – Countering the threat of Ad-Hijacking

SBC News Paul Torzel - Countering the threat of Ad-Hijacking

Player acquisition expert Paul Torzel, founder of RTSportsMedia deep dives SBC audiences into the growing threat of Ad-Hijackers targeting the industry’s online marketing campaigns. As bookmakers and affiliates increase their online advertising coverage, Torzel recommends that due-diligence will be needed across all stages of a campaign’s lifecycle. _______________________ Gambling advertisements are huge, and it is rare you can search for …

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