Affiliate News

‘The Next Level’…Intertops revamps affiliate marketing program

Antigua-based sportsbook Intertops (Intertops.eu), one of the industry’s oldest betting operators has announced the launch of its brand new ‘state of the art’ affiliate marketing platform.  Revamping its player acquisition services, Intertops marketing relaunches its affiliate program with a new range of innovative features and tools such as intuitive dashboards, deep metric reporting, and campaign marketing kits.  Promoting its new program, …

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RakeTech executes M&A growth strategy acquiring BetXpert & Turtle Gaming

Industry affiliate marketing and player acquisition specialist RakeTech Group (RakeTech) has confirmed that its undertaken two corporate acquisitions, purchasing sports betting platform provider BetXpert and affiliate network Turtle Gaming. Confirming its ‘undisclosed sum’ purchases, RakeTech management detailed that it had acquired BetXpert for its ‘high-quality’ sports content, online betting competencies and live score/data capabilities. The acquisition of Turtle Gaming, sees …

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RakeTech strengthens senior management team with new CFO & non-executive appointments

Industry affiliate marketing specialist RakeTech Group (RakeTech) has strengthened its senior management team by confirming the appointments of Anna Nilsson as new Chief Financial Officer and Fredrik Svederman as a non-executive director. Updating the market, RakeTech informs that Nilsson will join the firm’s leadership team this May. Nilsson has held financial and controllership duties at EY, Phone House, Truecaller and …

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iGB Affiliate – Inaugural NAC Stockholm conference sold out

Industry marketing news source and event organiser iGB Affiliate has announced that tickets to its first ever Nordic Affiliate Conference (NAC) in Stockholm have sold out ahead of schedule. Seeking to push insight, opinion and debate on the Nordic industry affiliate landscape, NAC will bring together key affiliates, media agencies, advertising networks and operators discussing the lucrative Scandinavian igaming/betting market. …

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Tipbet upgrades marketing dynamics with NetRefer

Updating the market, European bookmaker Tipbet has informed that it will integrate a further two new products offered by industry player acquisition and affiliate software provider NetRefer, as the company looks to optimise its digital channels. Tipbet marketing furthers its relationship with NetRefer, who currently supply the bookmaker with its affiliate marketing platform and provisions. Moving forward Tipbet will integrate …

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XLMedia’s largest backers execute London AIM cash-out

Issuing a market note, London AIM listed industry marketing and player acquisition specialist XLMedia has informed that its two largest shareholders WebPals Entertainment and Partners Limited Partnership have agreed to sell their remaining stakes in its enterprise. The joint disposal will see early stage investor WebPals and Israeli VC fund Partners Limited place 64.2 million of XLMedia shares for sale, …

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Cherry AB unifies all igaming assets under ComeOn business area

Having completed its outright acquisition of Malta-based European online casino operator ComeOn, Stockholm-listed Cherry AB has announced that it will unify its industry igaming portfolio under the acquired ComeOn brand. Confirming its restructuring decision, Cherry AB governance stated that all Cherry iGaming B2C assets, would be moved to the ComeOn brand as of 1 April 2017, with the firm creating …

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How affiliates can tee up some profits at the Masters 2017

Betting Gods affiliates

Tipping resource Betting Gods has encouraged major affiliates to promote its Golf Betting Expert in the run up to the first major of the golfing year at Augusta National (6-9 April). Over £100,000 was paid out to affiliates of Betting Gods in 2016, which includes the likes of Honest Betting Review, Tipsters Review, GeeGeez, Cash Master, Winners Odds and Geeky …

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Robin Reed – GIG – Acquiring Minds: The M&A dynamic in industry affiliate marketing

Mass consolidation has impacted all core dynamics of the industry’s value chain. Gaming Innovation Group (GIG) Chief Executive Robin Reed, speaks to SBC ahead of the Betting on Football Conference (London 3-5 May), on his firm’s unique approach to affiliate marketing and player acquisition. Reed an industry marketing expert, details to SBC readers GIG’s M&A led strategy, and how industry …

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EnergyBet shares frustration over Polish market withdrawal

BetFan - Copyright: jameschipper / 123RF Stock Photo

EnergyBet has confirmed that it will be withdrawing from the Polish market as of 1 April, 2017. In line with many other online international gambling services, the operator will cease to direct any advertising or promotions towards the market. EnergyBet had been watching developments regarding regulations in Poland closely for some time, and had hoped that the Polish government would …

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