Affiliate News

Digital sports publisher Minute Media has successfully closed a $17 million (€13.5 million) funding round, as the company seeks to expand its platform, technologies and media assets. The enterprise’s latest financing round was supported by Goldman Sachs and European venture capital firms’ La Maison Luxembourg and Vintage Partners. Minute Media digital properties include popular football community 90Mins, US sports portal …

As the dust settles on the Supreme Court’s decision to repeal PASPA, betting tips provider Better Collective is already positioning itself towards this potentially lucrative market through their latest website, us-bookies.com. Us-bookies.com is an educational platform serving punters linked to the US horse racing community. In line with Better Collective’s current global portfolio of sites, which is predominantly focused on …

The UK Advertising Standards Authority (ASA) is investigating three stars of MTV’s reality TV programme ‘Geordie Shore’ for promoting betting-related content through their social media profiles. The Twitter and Instagram accounts of Scott Timlin, Gary Beadle and Aaron Chalmers are reported to have promoted the football betting markets of Ladbrokes and Coral. Between them, the reality TV stars have a …

Mobile sportsbook and casino operator BetBull has announced a partnership with Income Access, to launch an affiliate programme for its flagship native app. Licensed by the United Kingdom Gambling Commission BetBull, whose app is available via iOS and Android in addition to being accessible on the mobile web, aims to enhance user experience and maximise player engagement and retention through …

Affiliate landing page tracker Rightlander has signed deals with LeoVegas and GVC, in a move that is hoped will help both operators improve affiliate compliance and boost their responsible gambling measures. Rightlander’s technology scans affiliate websites, simultaneously building a list of locations where an operator’s brand is mentioned or linked to while also searching for certain events and conditions defined …

The Racing Post has moved to expand its industry affiliate marketing presence, confirming that it has acquired a majority stake in Apsley Group International. Confirming an undisclosed sum deal, the Racing Post gains majority ownership of Apsley affiliate marketing assets’ freesupertips.co.uk and myracing.com, as well as the firm’s related mobile apps. Updating the market, the Racing Post detailed that the investment sees …

Highly regarded provider of betting tips, bookmaker information and gambling tools, Better Collective has been named as EGR’s number one in the Power Affiliates 2018 list. After impressing judges with criteria such as business and commercial success, M&A activity and regulatory and compliance procedures, Better Collective was picked out to be a leading power within the iGaming world. The list …

Stockholm-listed industry affiliate marketing network Catena Media has moved to expand its services and inventory for horseracing acquiring UK legacy racing portal – GG.co.uk. Updating the market, Catena undertakes its latest affiliate acquisition for a total cash payment of £2 million, acquiring all GG.co.uk racing related assets outright. One of the most trusted racing/betting communities, GG.co.uk offers racing punters daily tips, race cards …