M&A hungry Better Collective expands UK presence acquiring CasinoLounge.co.uk

Michal Kopec – Better Collective

Industry affiliate marketing specialist Better Collective has expanded its presence within the UK online casino market acquiring casino review portal CasinoLounge.co.uk.

Better Collective management did not detail acquisition terms, but stated that it had gained a trusted UK online casino review portal. Active since 2013, CasinoLounge.co.uk has grown its presence offering in-depth casino and games analysis.

Heading up the acquisition Michal Kopec, Head of M&A at Better Collective detailed  “As an established affiliate, known in the UK market and with UK being a primary market for Better Collective we are happy to expand our portfolio with CasinoLounge.co.uk.

“We believe this will be a good step in our M&A activity, and that we have found a right moment for the two parties to enter into such an agreement that will see both sides benefit from this contract.”

In recent weeks the Copenhagen-based firm, the operator of leading sports betting player community bettingexpert.com, has increased its M&A activity adding new German language betting portals SportFreunde and WettPortal.com to its portfolio.

Detailing future plans for CasinoLounge.co.uk, Better Collective will optimise its new asset with its dedicated development team focusing resources to gain best user experience and engagement.

Maria Boelius, CEO at Cashmio operating company of CasinoLounge.co.uk commented on the sale : “CasinoLounge.co.uk was originally a hobby project, and we are very proud of what it has grown to be. It is bittersweet to say goodbye to our baby, but we are in a position where it is in everyone’s best interest to hand it off so we can focus solely on Cashmio.

“We are happy to pass CasinoLounge on to an industry leader like Better Collective. We are sure that in their experienced hands, CasinoLounge will be able to develop even further.”