Affiliate News

Industry tributes have been paid to Paul Ross, founder and managing director of sports betting player community Punters Lounge (PuntersLounge.com), who passed away last weekend after losing his battle against cancer. Ross took over the Punters Lounge website in 2005, developing one of the first UK online sports portals to review online bookmakers and refer players to trusted websites. Having …

Affiliate marketing publisher XLMedia has moved to restructure its executive leadership team in support of the company’s ongoing transformation programme. XLMedia has identified a number of functions and roles which it believes ‘could be streamlined’. It comes as the company looks to ‘leverage both automation and outsourcing, whilst also gravitating towards increased editorial’. Sarah Clark, who joined XLMedia as the …

New York-based sports data and affiliate marketing group QL Gaming Group (QLGG) has acquired sports forecasting specialist Accuscore. The acquisition follows QLGG securing a further $1.1 million in venture funding, which sees it accelerate the development of its sports betting analytics platform, with Accuscore provisions providing vital components. In its acquisition notes, QLGG detailed that Accuscore services will help expand …

Leading German online bookmaker Tipico Sportwetten has confirmed the temporary closure of its affiliate marketing programme.  Posting a notice on its website, Tipico marketing disclosed that it will no longer accept new sign-ups and registrations to promote its products and services. Tipico’s statement read: “Until further notice, Tipico’s affiliate programme will be suspended and no new registrations are possible.” The …

As the hugely successful and deeply engaging SBC Digital Summit drew to a close, Jesper Sogaard, CEO & Co-founder of Better Collective, sat down with SBC Managing Director Andrew McCarron to discuss what the future landscape looks like for affiliates.  He emphasised that when it comes to gaining the trust of the public, establishing and abiding by a regulatory climate …

Catena Media said it has been able to navigate first-stage COVID-19 business complexities, as the company recorded a strong opening to year trading.  Reporting top-line growth across all core metrics, Stockholm-listed Catena recorded a 2% increase in corporate revenues to €26.7 million (Q12019: €26.1m).  Revenue performance was maintained by its casino segment, which contributed 61% of revenues during first quarter …

The team behind the Bookee app are back with a new app Swipe six months after the unforeseen closure of the swipe-to-bet application. Their latest product is a free-to-play predictor game which maintains the swiping element that proved a popular engagement with Bookee and asks users to make predictions on up-coming sporting events within its native app. A round of correct …

Marketing agency ActiveWin has launched its new ‘auditing service’, helping betting and igaming incumbents navigate COVID-19 disruptions. The free service will review the core marketing and player acquisition components of PPC, display advertising, SEO, social media and CRM functionalities. Operating a team of +140 dedicated specialists in online gambling acquisition and retention disciplines, ActiveWin underlines that it can deliver the …

The newly established ‘Responsible Affiliates in Gambling’ (RAiG) standards body has detailed its support of the new collaborative measures published yesterday by the UK Gambling Commission (UKGC). The UKGC formed its series of new measures and directives working with industry ‘leadership workgroups’ coordinated by the Betting and Gaming Council (BGC) – having moved to strengthen UK gambling codes on VIP …