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Campeonbet to utilise partnership to support global expansion

Campeonbet has launched an affiliate programme in partnership with Income Access, as part of  a strategy to break out from its Southern and Central American focus and expand into new markets worldwide.

The Curacao licensed online sportsbook and casino brand is available in a multitude of languages, and following regulatory approval intends to enter new global markets in 2018.

As part of this proposed enlargement, Campeonbet’s new affiliate programme will support its player acquisition in new markets.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, commented: “Affiliate marketing is a tried and tested channel to establish a brand in new markets through long-term customer acquisition.

“Our software will allow Campeonbet to tailor its affiliate campaigns very specifically to ensure they succeed in whichever market the brand is targeting.”

The firm details that it offers pre-match betting on every major global football game and pre-game wagering on basketball, tennis, volleyball and ice hockey, in addition to esports such as Dota 2 and Counter-Strike: Global Offensive.

The brand, which also features live sports-betting on thousands of events a week, also boasts an online casino with a selection of table games and video slots.

Amongst the providers featured are NetEnt, iSoftBet, NextGen Gaming, and Pariplay, while Ezugi, BetConstruct, and Evolution power live-dealer versions of baccarat, roulette, poker and other tables games.

Joshua Light, Affiliate Manager at Campeonbet, added: “Our strategy and mindset at Campeonbet is strongly focused on international expansion, and we consider Income Access as an ideal ally on our journey into new global markets.

“Supported by the Income Access platform, our marketing department and affiliate team are dedicated to optimising our customer acquisition and retention across all marketing channels, with a strong focus in 2018 on affiliates.”

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