Breaking Barriers… Better Collective forms bettingexpert API integration with Matchbook

Jesper Sogaard

Sports betting affiliate Better Collective has announced an ‘industry first partnership’ with online betting exchange Matchbook (Matchbook.com), which will see its bettingexpert Tipster API integrated within the operator’s platform.

The API integration, sees Better Collective and Matchbook form a data collaboration, seeking to inform and engage Matchbook exchange players with detailed objective information on tips and ROI potential of live markets.

Better Collective is the operator of leading European sports betting player portal bettingexpert.com and will utilise the information gained from its tipster community to enhance Matchbook’s betting exchange.

Announcing the partnership with Matchbook, Better Collective Founder & CEO Jesper Søgaard, states that the partnership will breakdown ‘traditional barriers between operator and affiliate’.

“We are excited about our partnership with Matchbook and proud that our continuous technical innovation can contribute to redefining the evolving role of the affiliate. We hope that this is just one of many more steps that demonstrate the value of the affiliate in our industry.” Søgaard details

“A collaboration like this would not be possible without the amazing community of tipsters on bettingexpert.com. We are truly grateful for their engagement, and are happy that their expert knowledge and advice are now extending onto other platforms–helping educate more punters and giving them more confidence in their betting.”

Neil Campbell – Matchbook

Matchbook CMO Neil Campbell backs the collaboration, stating that bettingexpert data and content will enhance the betting exchange player engagement and experience;

We couldn’t be more pleased to partner with Better Collective. They’ve created a strong community through bettingexpert.com and with this first-of-its-kind partnership, we’re able to extend this value to our customers.

“Matchbook is always looking for new and innovative ways to deliver value to its customers, and we believe hosting bettingexpert.com tips conveniently on our platform will give them a competitive advantage.”