Affiliate News

The latest affiliate news for the gambling industry

Betsson rolls out new Group Affiliates site

SBC News Betsson rolls out new Group Affiliates site

Betsson Group has confirmed that it has launched a newly designed website for Betsson Group Affiliates which will support customer experience. The goal for the new site, according to Betsson, is to provide its visitors with an ‘easier way to learn’ about the company. In addition, it aims to offer further education on how customers can browse information based on …

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Gambling.com launches SlotSource.com

SBC News Gambling.com launches SlotSource.com

Gambling.com Group has revealed plans to ‘navigate the growing universe of games’ by launching its SlotSource.com resource, promising comprehensive reviews of more than 150 online slots. As more and more US states begin to open their doors to regulated gambling, Gambling.com Group emphasised that players ‘need resources to help them locate online casinos that have their favorite online slots as …

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XLMedia feels strain of Google deranking

SBC News XLMedia feels strain of Google deranking

Affiliate marketing publisher XLMedia has continued to battle the effects of a Google deranking, with projected revenues expected to fall short of previous quarters. Publishing a trading update for the first six months of 2020, XLMedia predicts that revenues will amount to approximately £27.5 million, while EBITDA is forecasted to reach approximately £3.5 million. XLMedia said: “As anticipated, monthly revenue …

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Oddschecker: ‘Unusual circumstances’ fail to hinder Royal Ascot traffic

SBC News Oddschecker: ‘Unusual circumstances’ fail to hinder Royal Ascot traffic

This year’s Royal Ascot Festival attracted 21.6% more traffic during the week when compared to last year’s event, according to the latest data released by Oddschecker. Despite taking place under ‘unusual circumstances’, Oddschecker confirmed that ‘interest was clear’ in the festival, with a 35% uptick in affiliated registrations versus 2019. Alongside the increase in traffic, the event was reported to …

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Catena forecasts ‘record results’ ahead of August interims

SBC News Catena forecasts ‘record results’ ahead of August interims

Catena Media stated that it will deliver ‘record revenue and profits’ for Q2 2020 trading, as a result of significant online casino growth recorded across its global publishing network. Navigating the ‘continued, changing market conditions’ of the global pandemic, Catena has anticipated that revenues will amount to approximately €27.7 million, a 17% increase on Q2 2019’s €23.7 million. Q2 trading …

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XLMedia completes takeover of 101GreatGoals.com

SBC News XLMedia completes takeover of 101GreatGoals.com

XLMedia has continued to revamp its publishing network after confirming that it has acquired all remaining interests in football video streaming platform 101GreatGoals.com.  Issuing a market filing, the London AIM-listed affiliate marketing publisher confirmed that it had secured all interests in 101GreatGoals.com from its founders, and will revamp the domain by implementing a ‘simplified control structure’. In its notice, XLMedia …

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Cellxpert selected to optimise Ellmount Gaming’s affiliate programme

SBC News Cellxpert selected to optimise Ellmount Gaming’s affiliate programme

Cellxpert has been selected by Ellmount Gaming LTD to track, manage and optimise its affiliate programme for both its CasinoRoom.com and HighRoller.com brands. The new partnership will support Ellmount Gaming to ‘drive growth and optimise its business performance’ by integrating Cellxpert’s affiliate tracking software. Assaf Dor, Cellxpert CEO, commented: “We are glad to be chosen by an industry leader such …

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Restructured GVC sidelines Oddschecker affiliate services 

SBC News Restructured GVC sidelines Oddschecker affiliate services 

GVC Holdings has confirmed that its UK flagship properties Ladbrokes, Coral and BETDAQ will no longer utilise Oddschecker affiliate marketing services. Issuing a short statement, GVC explained that the decision to call time on its Oddschecker partnership has been undertaken for ‘commercial reasons’ – adding that it has terminated all marketing inventory as of 9 July 2020.  GVC statement read: …

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Propus launches Bookies Matrix tracking all licensed bookmakers activities

SBC News Propus launches Bookies Matrix tracking all licensed bookmakers activities

Bookies Matrix (bookiesmatrix.com) has launched seeking to become the global directory for all licensed bookmakers. The business portal is founded by sports betting consultancy Propus Partners, with the aim of collecting all information and data on licensed sports betting incumbents operating across all regulated marketplaces. Online directories have been a common feature of the betting sector. Yet, Propus underlined that …

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Bettingexpert crowns TheTrollmanSha World Tipster Champion 

SBC News Bettingexpert crowns TheTrollmanSha World Tipster Champion 

Sports betting tipster social network Bettingexpert.com has crowned TheTrollmanSha as its World Tipster Champion 2020, with the Italian winning €10,000. The annual event was created by bettingexpert to reward top tipsters within the community. Taking place from July 1 2019 – June 30 2020, TheTrollmanSha provided over 14,000 tips and was the best to guess the outcome of sporting events …

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