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Income Access deal marks further PA iLottery growth

Income Access has announced a fresh deal with the Pennsylvania Lottery, building upon the “first of its kind” agreement inked with the Michigan state lottery earlier in the year, which is designed to promote PA iLottery enrolment

The Paysafe Group’s marketing technology and services provider is to utilise its platform to power the new program, which is also set to be managed by the company’s affiliate team.

Tara Wilson, General Manager at Income Access, commented: “We’re excited to partner with Pennsylvania Lottery to launch the U.S. state lottery industry’s newest affiliate program.

“Our technology and affiliate managers have a strong track-record supporting global lottery brands’ customer acquisition.”

This move marks the latest stage of development for the Pennsylvania Lottery, who earlier this week announced that consumers within its state boundaries will be able access iLottery and mobile games for the very first time.

PA iLottery was launched in conjunction with Scientific Games, who marked the debut launch of a combination of its digital lottery products, with those from the recently acquired NYX Gaming Group.

With games that be accessed from anywhere within the state, PA iLottery features online titles that can be played across tablet, mobile or computer devices, offering chances to win up to $250,000.

Drew Svitko, Pennsylvania Lottery Executive Director, added: “This affiliate program provides an excellent incentive to promote PA iLottery. For 24 months, qualified partners can earn a profit share of up to 20 percent for each iLottery player they refer.

“We want existing retailers to understand that building awareness of iLottery can be good for their bottom line. In other states that offer online games, there has been growth in lottery game sales at retail.

“New iLottery players can only register once, so do not miss the opportunity to receive credit for referring players. Remember: the more iLottery players you refer, the greater the potential profit-sharing earnings.”

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