SBC News Voice of the Sports Betting Industry
Online affiliate and content marketing organisation Raketech has continued to fuel its growth strategies, by purchasing a majority stake in affiliate firm Shogun Media.
Raketech plans to utilise its extensive pay per click (PPC) and search engine optimisation (SEO) expertise, whilst continuing to develop the product offering for gaming operators across new and existing markets.
Through this approach it is hoped the company continues to achieve organic growth, while also maintaining to meet its ambitious targets moving forward.
Michael Holmberg, Raketech CEO, stated: “With the acquisition of Shogun Media, we gain more experienced entrepreneurs and this is vital for our growth journey. Not only do we obtain a good synergy for how we build services in new markets, we also gain valuable and supplemental expertise within PPC.
“This is an important building block to further strengthen Raketech ahead of Swedish regulation, where we are well-positioned both in terms of our partners and revenues for when it comes into force in 2019.”
Raketech states that last year was pivotal for the firm, where a new operations model was established, placing mergers and acquisitions (M&A) as one part of three strategic growth pillars.
Through securing the majority stake in Shogun Media, Raketech has secured it’s third acquisition in 2018, and twelfth since the start of 2017.
Fredrik Johansson, Shogun Media Ltd Founder, commented: “We are looking forward to becoming part of the Raketech family and working together to deliver the best sports and gaming services to users and iGaming operators in a global market.
“There is a great fit between the companies in the form of complementing expertise, synergies in business systems and business model scalability.”
Holmberg added: “Raketech continuously strengthens its leading expertise within the product areas; SEO, mobile guides, sports communities and social media.
“With Shogun Media and the other technical platforms and domains that we own, we also see an increased potential to expand our offering to the international market, and to a regulated US market.”
