Lottoland expands affiliate scope with Income Access deal

Lottoland, the online lottery brand allowing players to wager on a range of international jackpots, has expanded its partnership with Income Access, Paysafe’s marketing technology and services provider.

To support Lottoland’s recent expansion into Canada and growth in new markets as well as its relaunch in existing markets, the brand’s Income Access-powered affiliate programme will now also be managed by Income Access’ Affiliate Team.

To support the brand’s growth in 2018 – its relaunch in the UK and Brazilian markets and its entry into the Canadian market earlier this month – Lottoland has further expanded its affiliate programme. Income Access’ team of lottery affiliate managers will now help manage the firm’s affiliate channel.

Nigel Birrell, CEO at Lottoland, said: “Lottoland is pleased to be working with the Income Access Affiliate Team and will look to draw on their wealth of knowledge in the industry. They’ll also help us as we enter new markets, such as Canada.

“We’re confident that, with the help of Income Access, we’ll be able to deliver our desired goals regarding player acquisition and continue building strong relationships with new and existing partners.”

Tara Wilson, General Manager at Income Access, said: “We’re excited to further extend Paysafe’s relationship with Lottoland and provide the company with marketing support in Canada and other new markets in 2018 and beyond.

“From Income Access’ recent partnerships with major American state iLotteries and our experience managing affiliate programmes in Europe, Income Access has considerable expertise in optimising the affiliate channel for online lottery brands.”