SBC News Voice of the Sports Betting Industry
Industry affiliate marketing publisher, Good Game Limited has confirmed that it has sold esports news portal Eurheilu.com to Esports Media Solutions for an undisclosed sum.
Updating the market, Good Game Limited details that it has undertaken the transaction to focus on managing flagship online casino community – Bojoko.com.
Launched in 2016, Eurheilu.com is a dedicated Finnish language esports portal, featuring daily news, videos, match info and streaming guides.
Moving forward Eurheilu.com will be operated by dedicated esports publisher Esports Media Solutions, with co-founder Aleksi Halsas, detailing – “Our Eurheilu.com acquisition supports our strategy in Finland well and we are extremely excited about the opportunities it presents us.”
The sale of Eurheilu.com comes a little over a year after Good Game sold its network of Finnish online casino comparison sites to London-AIM listed XLMedia for a total consideration of €15 million.
Good Game now operators just one site, Bojoko.com, which is being positioned as the Trip Advisor of the online casino world, detailing in-depth reviews of 320 online casinos and suppliers to date.
Updating stakeholders, Joonas Karhu, Chief Business Officer at Good Game Limited, said: “We have spent the past few years building Eurheilu.com into a popular and thriving esports information site and community.
“But as we continue to invest more time and resources into establishing Bojoko as the most popular online casino comparison site in the UK and beyond, the time was right to sell the brand.
“We are thrilled that Esports Media Solutions will be running the site moving forwards as their passion and expertise will take it to the next level.”
