Industry full-service marketing agency Digital Fuel, announces its second major ‘US win’ of the month, confirming that it has been authorised to operate marketing services for the state of Pennsylvania.
Updating the market, Digital Fuel confirms that it has been sanctioned as a ‘wagering industry specialist’ by state regulators, allowing to the company to service marketing provisions.
News of Pennsylvania’s approval follows Digital Fuel announcing this April that it had secured a New Jersey ‘Ancillary Casino Service Industry Enterprise (ACSIE) licence’, allowing the agency to secure NJ advertising partnerships.
Upon its New Jersey ACSIE approval, Digital Fuel CEO & Founder Toby Oddy would confirm to industry media that the agency would now move to launch NJ-specific media planning and buying services.
As the US sports betting market opens up, Digital Fuel’s early positioning into the market in Pennsylvania and New Jersey places them in an advantageous position to bring their customer acquisition and retention specialism to US operators in regulated States.
Digital Fuel Marketing Founder and CEO, Toby Oddy, detailed – “This second US licence approval, for Pennsylvania, is a huge opportunity for Digital Fuel Marketing to grow our offering to the rapidly developing US sports betting market, with the country’s appetite for sports wagering products growing more each day. Digital Fuel is delighted to be among the pioneers in the highly competitive wagering customer acquisition space and this second licence is our opportunity to lead the pack.”