Affiliate News

UK betting stakeholders bet365 and XLMedia (XLM) have signed a new partnership targeting North American expansion with a responsible gaming caveat. The revenue share agreement has set a goal of onboarding new customers in the burgeoning US betting and gaming space, whilst promoting responsible gaming practices and tools.  This will include leveraging collaborative content to promote understanding of safe gambling …

Catena Media has confirmed Erik Edeen as interim Chief Financial Officer (CFO), replacing the outgoing Peter Messner and marking his second tenure in the role. Edeen first served as Catena CFO between 2019 and 2020, and has acquired 16 years experience of financial management with both private and public corporations such as ICA Gruppen AB and Investor AB. A graduate …

BetConstruct has introduced an Affiliate Programme Management service for all its current and future partners to help them with affiliate marketing and management. As affiliate marketing continues to gain popularity within the igaming industry, BetConstruct aims to meet these market demands.  The company has explained how the service aims to provide such businesses with a complete list of tools and …

Playmaker Capital has made three senior hires, two in its Latin America team and one in its US division, as it targets an enhanced presence across the Americas. Joining the group’s Buenos Aires HQ of its Futbol Sites brand are Agustín Gutiérrez Scussel and Matias Paget, taking on responsibilities as Chief Technology Officer and Head of Digital Product respectively. Scussel …

Ringier Sports Media Group (RSMG) continues to expand its media services for the global sports betting sector, as Betway partners with its Sportal365 subsidiary.  Announced this week, Sportal365 will serve as the global content management system for Betway, to be operated across 27 digital territories. Holding licences across all continents, Sportal365’s customised content solution will support Betway’s sponsorship portfolio that …

Better Collective AS continues to diversify its media services, by announcing that it has agreed to acquire Skycon Limited for a total consideration of up to £45m.  The transaction will see the Stockholm-listed media group expand its capabilities within digital display advertising, by integrating Skycon assets to expand its Paid Media unit and acquiring its ‘recurring revenue share database’ .  …

Spotlight Sports Group (SSG) has strengthened its standing in both the affiliate betting landscape and North American market via a deal with Atlas World Sports. The London-based group will provide Atlas with its Affiliate Management Services, which uses geolocation to provide the latter’s customers with localised sportsbook, iGaming, and paid fantasy sports offers. Atlas, a sports and sports betting news, …

iGaming media publisher, Blexr has announced that it has acquired heritage online gambling review portal ThePogg for ‘a six-figure sum’. The deal will see the Malta-and-Barcelona-based publisher acquire ThePogg’s digital IPs and Alternative Dispute Resolution (ADR) service to help diversify its online portfolio and B2B offering. Founded in 2011 by affiliate marketing expert Duncan Garvie, ThePogg.com is recognised as one …

Ringier Sports Media Group (RSMG) has announced the appointment of Sachin Mehrish as Chief Product Officer. Looking to further accelerate its digital sports media strategy, the group described Mehrish as a senior professional in sports business with ‘extensive experience’ in leading product strategy, agile product development and transformation projects.  “My product philosophy builds on passion, initiative and a strategic business …

Better Collective has partnered with PUNCH, a widely-read digital media publisher in Nigeria, kickstarting a new commercial and content media relationship. Commencing this week, Better Collective will operate a sports betting section on PUNCH’s digital platform, Punchng.com, described by the firm as ‘Nigeria’s number one website’, significantly expanding its reach in the country. Content will be published in English, providing …