Affiliate News

Acquisitions strengthen Better Collective’s home market stance

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Better Collective has detailed the acquisition of Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten brand, continuing the company’s long-term strategy. Stating a preference to build strong relationships within regulated and established European markets, the firm states that the acquisitions strengthens its place as “leading iGaming affiliate” and “market leader” within its home nation. Søren Kristensen, …

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Expansion continues for Catena Media with US acquisition

With RB Capital, who were the sell-side advisors on the transaction, Catena Media plc has further strengthened its position as a leading iGaming affiliate in the regulated New Jersey market through the acquisition of BonusSeeker.com and related assets. BonusSeeker, which is on a strong growth trajectory, provides its users with unbiased comprehensive reviews of all the legal casino operators in New …

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Johan Styren launches ‘tech-first’ Dilanti Media

Johan Styren former CEO of LeoVegas and Valentin Alsen, ex-marketing lead for Catena Media have teamed up to launch Dilanti Media, a Malta-based industry marketing and player acquisition services provider. Dilanti Media is Styren’s first venture since leaving Stockholm-listed online gambling group LeoVegas AB in August 2017. Speaking to industry media, Styren has detailed that Dilanti will develop in-house technologies …

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Innovation DK partners with Betting Gods Malta

Innovative technology company Sports Innovation DK has secured a partnership with Betting Gods Malta Ltd. which will enable Betting Gods to deliver a much enhanced, feature-rich experience for its customers. This is another feather in the cap for Danish company Sports Innovation, which has already developed a client base that includes LeoVegas, the Danish national TV company DR and the …

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MMIG announces Income Access referral partnership

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Income Access, the Paysafe marketing technology and services provider, has announced a referral partnership with MMIG. Under the terms of the deal, the Frankfurt headquartered marketing consultancy, whose MMIG Connector product streamlines recruitment for iGaming brands, is to recommend the Income Access affiliate platform to its online gambling partners. Maximilian Solz, CEO of MMIG, said: “We chose to partner with Income …

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Bookies rejoice as Apples Shakira fails to land monster plunge

Cheltenham - Apples

Some of the huge losses were recouped on the final day at Cheltenham, after defeat for Apples Shakira kick-started a “much-needed winning day” for the bookmakers. Starting out on day four, the bookmakers were estimated to be £100 million down after a succession of short price favourites, many of them Irish, romped to victory at the Festival. Stephen Harris, racing …

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Catena Media set to complete fresh affiliate acquisition

Stockholm-listed industry affiliate marketing network, Catena Media has outlined its intention to purchase online betting comparison site, BETFREEBETS.UK. Catena Media is aiming to follow up a positive 2017, by continuing a trend in the affiliate market as it places a strong focus on mergers and acquisitions. The group recently expanded its German market presence, confirming the acquisition of Dreamworx Online …

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2017 a record year for XLMedia

Publishing its results for 2017, affiliate marketing firm XLMedia has detailed another set of record breaking results, outlining that its revenues increased by 33% to $137.6 million from the corresponding year. Additionally, the Gross profit of XLMedia rose to $73.1 million up 37% from 2016. The group reported its Nordic expansion played a key role in its positive 2017 outlook, …

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Late favourite success derails “blinding” bookie fightback

Cheltenham - Apples

The bookmakers suffered a late defeat on day three at Cheltenham, despite getting back in the game after a “blinding” fightback started by a surprise defeat for Un De Sceaux. St Patrick’s Day at the Festival started with the bookmakers an estimated £50 million down from the first two days, and keen to get stuck into the well-backed Terrefort (in …

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Study reveals that the mobile platform drives affiliate traffic

In a report issued by Income Access, Paysafe’s marketing and technology services provider, it has been outlined that affiliates are increasing their focus on growing traffic on the mobile platform.   The report, entitled State of Play: iGaming’s Affiliate Marketing Industry, detailed that 39% of affiliates that took part in the research said that more than 50% of their traffic arrives from mobile …

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