Affiliate News

Raketech names Karlsten as new COO

Affiliate marketing network Raketech has continued to strengthen its senior leadership team naming Oscar Karlsten as its new Chief Operating Officer. Karlsten joined the company on 1 May 2020, and will take responsibility for Raketech’s central operations, product development and investments, as well as focusing on the group’s creative content, SEO and UX. Commenting on his new role, Karlsten said: …

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Esports Entertainment Group onboards VIE.gg affiliates

Esports Entertainment Group has confirmed that it has begun onboarding new affiliate marketing partners on to its newly relaunched VIE.gg esports betting platform. The new affiliate partners will include esports teams, influencers, streamers, leagues, and super affiliates from Asia, Europe, North America and South America.  “Our Affiliate partners are a very important part of our organic growth strategy in 2020 …

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Better Collective moves fast to mitigate COVID-19 as esports journey begins

The business model for Better Collective has shown resilience against COVID-19 headwinds, as it moves to diversify its publishing assets to compete within the esports market.  A strong opening to 2020 trading saw Better Collective record a 40% increase in group revenues to €20m (Q12019: €15m), which has been driven by a combination of improved sports win margins and increased …

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Betting community pays tribute to Punters Lounge founder Paul Ross

Industry tributes have been paid to Paul Ross, founder and managing director of sports betting player community Punters Lounge (PuntersLounge.com), who passed away last weekend after losing his battle against cancer. Ross took over the Punters Lounge website in 2005, developing one of the first UK online sports portals to review online bookmakers and refer players to trusted websites. Having …

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XLMedia streamlines executive team in strategy overhaul

Affiliate marketing publisher XLMedia has moved to restructure its executive leadership team in support of the company’s ongoing transformation programme. XLMedia has identified a number of functions and roles which it believes ‘could be streamlined’. It comes as the company looks to ‘leverage both automation and outsourcing, whilst also gravitating towards increased editorial’. Sarah Clark, who joined XLMedia as the …

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Accuscore begins new journey under BetQL’s domain

New York-based sports data and affiliate marketing group QL Gaming Group (QLGG) has acquired sports forecasting specialist Accuscore. The acquisition follows QLGG securing a further $1.1 million in venture funding, which sees it accelerate the development of its sports betting analytics platform, with Accuscore provisions providing vital components. In its acquisition notes, QLGG detailed that Accuscore services will help expand …

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Tipico temporarily suspends affiliate programme 

Leading German online bookmaker Tipico Sportwetten has confirmed the temporary closure of its affiliate marketing programme.  Posting a notice on its website, Tipico marketing disclosed that it will no longer accept new sign-ups and registrations to promote its products and services. Tipico’s statement read: “Until further notice, Tipico’s affiliate programme will be suspended and no new registrations are possible.” The …

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SBC Digital Summit: Better Collective’s Jesper Sogaard on adapting to the current climate

As the hugely successful and deeply engaging SBC Digital Summit drew to a close, Jesper Sogaard, CEO & Co-founder of Better Collective, sat down with SBC Managing Director Andrew McCarron to discuss what the future landscape looks like for affiliates.  He emphasised that when it comes to gaining the trust of the public, establishing and abiding by a regulatory climate …

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Catena Media praises cost-efficiency programme in strong Q1 report 

Catena Media said it has been able to navigate first-stage COVID-19 business complexities, as the company recorded a strong opening to year trading.  Reporting top-line growth across all core metrics, Stockholm-listed Catena recorded a 2% increase in corporate revenues to €26.7 million (Q12019: €26.1m).  Revenue performance was maintained by its casino segment, which contributed 61% of revenues during first quarter …

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Swipe supports NHS by launching FTP predictor on ‘Stay INtertoto Cup’

The team behind the Bookee app are back with a new app Swipe six months after the unforeseen closure of the swipe-to-bet application. Their latest product is a free-to-play predictor game which maintains the swiping element that proved a popular engagement with Bookee and asks users to make predictions on up-coming sporting events within its native app. A round of correct …

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