Affiliate News

Atemi boosts UK presence with 5 Star Traffic acquisition

Ahead of a rumoured initial public offering (IPO), online gaming affiliate Atemi has confirmed that it has taken over UK casino affiliate 5 Star Traffic.  Under the terms of the acquisition, which have not yet been disclosed, Atemi seeks to strengthen its UK presence via the acquisition after purchasing 100 per cent of the outstanding shares of 5 Star Traffic.  …

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Better Collective strengthens US grip by acquiring Vegasinsider and Scoresandodds

Industry affiliate Better Collective A/S has advanced its US strategic agenda by acquiring Florida-based Vegasinsider.com and Scoresandodds.com in a $20 million cash transaction. Updating investors, Better Collective said that it has significantly expanded its US portfolio by acquiring two of the most trusted sports betting wagering portals which maintain a legacy of ‘more than 20-years’ experience in offering premium sports picks, content, …

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FRESH8 to elevate bwin’s German advertising channels

GVC Holdings European sports betting property bwin has commissioned industry programmatic and content marketing optimisation specialist FRESH8 to support its advertising channels across Germany and Austria. The partnership will focus on elevating bwin’s current programmatic advertising strategies and planning across digital and social media channels, utilising FRESH8 marketing automation and personalisation software. bwin marketing confirms that it will utilise FRESH8’s …

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LiveScore nets La Liga Replay360º partnership

In-play affiliate marketing publisher LiveScore has announced a major coup becoming the first sponsor of La Liga’s new Replay360º feature. An Intel-powered technology, Replay360º will allow La Liga audiences to access 38 individual camera positions across Spanish stadiums, delivering football’s most immersive coverage. La Liga’s new technology will allow for audiences to experience unique camera angles such as a player …

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Allee named bettingexpert.com’s World Tipster Champion

German tipster, Allee, has been named World Tipster Champion 2019 as part of an annual competition run by Better Collective’s flagship tipster network, bettingexpert.com. The annual competition, sponsored by Bet365, monitors the best tipsters across Bettingexpert’s different language portals, with allee awarded a cheque of €10,000. World Tipster Champion 2019, allee celebrated the accolade: “Being the World Tipster Champion is a dream …

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UKGC warns licensees on FTP age verification requirements

Issuing an industry update, the UK Gambling Commission (UKGC) has moved to clarify its position on free-to-play (FTP) games being promoted through affiliate marketing verticals. The commission is aware that licensed operators have benefited from industry advertising models, in which affiliate marketing partners have offered FTP versions of real money games as a method of engaging audiences. The UKGC reminds …

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Better Collective appoints Shona ODonnell as global events lead

Stockholm-listed industry affiliate Better Collective A/S has expanded its senior management team after appointing Shona ODonnell as Head of Strategic Events. A figurehead in B2B event production for the global gaming sector, ODonnell joins Better Collective from Clarion Gaming, where she most recently served as Event Director, leading the firm’s portfolio of international executive conferences. Confirming the appointment, Jesper Søgaard, …

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Better Collective powers NJ.com wagering content

Stockholm-listed industry affiliate Better Collective AB has made new US market inroads after undertaking a ‘technology and content’ led partnership with NJ Advance Media LCC. The strategic partnership will see NJ Advance’s New Jersey news platform NJ.com integrate Better Collective content and technology provisions, delivered through Better Collective’s flagship bettingexpert.com platform. The collaboration sees Better Collective content and information power New …

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Marathonbet affiliate program gets AffiliateINSIDER management boost

Marathonbet

Marathonbet has injected “energy and expertise” into its affiliate program after striking a new deal with AffiliateINSIDER. As the new affiliate management agency for Marathonbet, AffiliateINSIDER has set about combining strategy and program management with the bespoke marketing services to widen the online sports betting and gaming operator’s global reach. Marathonbet, who this week announced a new multi-year deal with …

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Kindred launches US specific affiliate marketing program with Income Access

Stockholm-listed Kindred Group Plc will launch a US-specific affiliate marketing programme powered by Paysafe Group’s Income Access software. Working in partnership with Income Access, Kindred is accelerating its US market prospects having launched flagship Unibet brand in the state of New Jersey this June. Fulfilling a key corporate goal, Kindred has successfully secured a ‘Casino Service Industry Enterprise License’, allowing the Stockholm …

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