Affiliate News

bookies.com relaunches aiming to become US betting’s ‘top authority’

Industry affiliate marketing publisher Gambling.com Plc (formerly Kax Media) has announced the relaunch of its bookies.com property as a new US-focused sports betting entity. Gambling.com informs that it has redeveloped and revamped the acquired legacy sports betting reviews and information portal with the aim of becoming the US market’s ‘most authoritative and comprehensive destination for legal and licensed sportsbooks’. Relaunching …

Read More »

Racing tipster sanctioned by the ASA

Racing tipster Philip Murray felt the wrath of the UK Advertising Standards Authority (ASA), after four complaints over a direct mail advert were upheld. The ad in question, which first appeared in June 2018, stated: “Aren’t you sick and tired of constantly losing bet after bet? Isn’t it depressing that no matter what, you never achieve the profits you always hoped …

Read More »

AffiliateINSIDER lands affiliate management agency role for Vbet

Vbet

AffiliateINSIDER (AI) has struck a deal with Vbet to become the bookmaker’s affiliate management agency. Through the role, AI will be responsible for the BetConstruct subsidiary’s global affiliate strategy and daily program management. AI’s affiliate management service includes both strategy and program management coupled with bespoke marketing services designed to growth hack affiliate recruitment, program promotion and widen brand reach. …

Read More »

Non-Stop Better Collective lays out 2019 ‘US Vision’

Industry affiliate marketing network Better Collective has closed its first interim trading period as a Stockholm-listed enterprise, eyeing significant ‘future growth opportunities’ within the online gambling marketplace. Publishing its Q3 2018 trading statement (period ending 30 September), Better Collective detailed accelerated network growth, recording a 68% year-to-date revenue increase of €28 million (YTD2017: €17m). Better Collective’s expanding network achieved a corporate milestone …

Read More »

Better Collective stresses importance of responsible gambling

Better Collective, a leading developer of educational platforms in igaming, has stressed the importance of responsible gambling in a recent interview with CasinoBeats. Representing the firm, Philip Lach, Director of Group Brand Sites at Better Collective, proposed plans to class gambling more as entertainment, as opposed to simply a moneymaker.   He said: “There’s a large number of things the …

Read More »

Fast growth Rightlander recruits Andy Parsons as Sales Director

Following a period of significant growth, affiliate compliance and campaign due-diligence software provider Rightlander has confirmed the appointment of Andy Parsons as its first Sales Director. A seasoned IT commercial executive, Parsons has formerly served as an advisor to Rightlander since the company’s launch and now joins the enterprise on a full-time capacity. Updating the market, Ian Sims, Founder of Rightlander, …

Read More »

Strong Q3 trading sees Catena confident of future prospects

Stockholm-listed industry affiliate marketing network Catena Media, continues its strong 2018 trading momentum, detailing double-digit growth across its core metrics and KPIs, as leadership eyes significant future opportunities. Sustaining peak activity across its network following World Cup Russia 2018, Catena details Q3 2018 period revenues of €28 million (Q3 2017), supporting year-to-date corporate revenues €77 million (2017: €46 million). Undertaking …

Read More »

AffiliateINSIDER secures exclusive media partnership for AskGamblers Awards

AskGamblers

AffiliateINSIDER has been confirmed as the exclusive media partner for the AskGamblers Awards 2018, a ceremony designed to recognise the best online casinos over the last year, which will be held in Belgrade on Thursday 17 January, 2019. The company’s founder and CEO Lee-Ann Johnstone, supported by newly appointed marketing manager Natalie Lees, will be making the trip to Serbia …

Read More »

RotoQL makes its US betting play launching BetQL ‘bookie beater’ app

New York-based sports data and insights provider, RotoQL has launched its first B2C sports mobile analytics app – BetQL, seeking to provide sports fans with the best tool to beat the bookmakers. BetQL has been developed to enable sports fans to ‘discover the best value propositions’ across betting markets. The platform seeks to deliver effective data with optimal market/event insights …

Read More »

Industry marketing expert Natalie Lees joins AffiliateINSIDER

AffiliateINSIDER, the multi-faceted business resource for gaming affiliates and operators, has strengthened its team with the appointment of Natalie Lees as Marketing Manager. Lees has joined the company after more than ten years as Head of Marketing and Sales Manager at Intergame, where she worked on the Intergamingi, Intergaming and Intergame publications and websites. Lees has subsequently joined forces with …

Read More »