Affiliate News

RotoQL makes its US betting play launching BetQL ‘bookie beater’ app

New York-based sports data and insights provider, RotoQL has launched its first B2C sports mobile analytics app – BetQL, seeking to provide sports fans with the best tool to beat the bookmakers. BetQL has been developed to enable sports fans to ‘discover the best value propositions’ across betting markets. The platform seeks to deliver effective data with optimal market/event insights …

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Industry marketing expert Natalie Lees joins AffiliateINSIDER

AffiliateINSIDER, the multi-faceted business resource for gaming affiliates and operators, has strengthened its team with the appointment of Natalie Lees as Marketing Manager. Lees has joined the company after more than ten years as Head of Marketing and Sales Manager at Intergame, where she worked on the Intergamingi, Intergaming and Intergame publications and websites. Lees has subsequently joined forces with …

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AffiliateINSIDER delivers practical skills to complement ‘on the job’ training

AffiliateINSIDER

The launch of the bespoke Affiliate Manager Coaching Academy from AffiliateINSIDER means that affiliate managers in the iGaming sector now have an opportunity to access over two decades of affiliate marketing strategies, tactics and expertise. Founded by Lee-Ann Johnstone, the CEO of news, training and events business AffiliateINSIDER, this new academy aids skills development for affiliate managers and graduates entering …

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AffiliateFEST – Creating a trade body for the affiliate sector

The ‘compliance panel’ at last month’s AffiliateFEST event was one that stoked up a lot of interesting debate from panelists and audience members alike. One intriguing talking point to emerge from it was that of creating an affiliate trade body. Is there room for such a body in an industry that’s so competitive? And what would it actually do? Nick …

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Rightlander ups compliance dynamics with new PPC Brand & Multi-Geo monitoring tools

Industry affiliate marketing compliance software Rightlander has announced the launch of two new features further safeguarding its client marketing procedures. Rightlander enhances its platform compliance capacity launching its new smart ‘PPC Brand Bidding module’. A tool which scans Google Ads monitoring pay-per-click (PPC) activity related to an operator’s brand terms and key search criteria. The software firm details that it …

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Raketech targets Finnish sports top spot with UrheiluVeikkaus.com

Industry affiliate marketing network Raketech announces the launch of its latest Nordic property UrheiluVeikkaus.com targeting fast growth within Finland’s lucrative online betting scene. Confirming the launch of UrheiluVeikkaus.com (Finnish translation – SportsBetting.com), Raketech details that it seeks to create Finland’s best and most informative sports betting community. The new portal will serve as Raketech’s flagship brand for Finland, engaging sports …

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Polish student crowned world’s top tipster by bettingexpert.com

Sports betting affiliate site bettingexpert.com has awarded the title of world’s top tipster to Tomasz Galganski, after the 20-year-old Polish student made an astounding 5780 correct predictions in the last two years, an average of eight correct tips per day. Studying results from professional football teams across the globe, investing over five hours of research a day in to predicting …

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Tipstrr launches new in-house affiliate program

Tipstrr

Midlands based start-up Tipstrr.com has capitalised on the company’s unprecedented growth so far in 2018 to officially launch its new in-house affiliate program. After undertaking a successful funding round in 2017, the program has been rebuilt from scratch to provide a ‘proving ground’ for professional and wannabe tipsters, complete with industry leading commissions and an automated platform that verifies every …

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Genting Interactive appoints Alison Brincat as new affiliate marketing lead

Genting Casinos continues to restructure its digital gambling division, confirming the appointment of Alison Brincat as new Head of Affiliate Marketing for ‘Genting Interactive’. Brincat is set to join Genting interactive’s new Malta-based marketing division and will be charged with leading ‘Genting Affiliates’, the combined partner marketing program for GentingCasino.com and Genting Bet brands. A seasoned affiliate marketing lead, Brincat …

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ActiveWin secures first European Apple ‘Search Ads Certification’

ActiveWin, the digital marketing division of UK bookmaker Betfred has confirmed that it has been accredited with an ‘Apple Search Ads – ASA’ certification. The digital marketing strategist becomes one of two European agencies to receive the accreditation from tech giant Apple Inc. “Similar to Google, Apple Search Ads marketing incorporates keywords in app titles, descriptions and metadata to improve …

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