Affiliate News

Better Collective Spotlight – Optimising CTA elements through Wettfreunde redesign

Wettfreunde

A known brand in the German language market, Wettfreunde is the go to place for in-depth match analysis, data based sports betting tips and outrights odds comparison. In March, the team launched an extensive redesign of the Wettfreunde website, including a new logo and a reworked structure of the website to improve the user experience. We caught up with Sebastian Faurholdt …

Read More »

Kindred integrates new GiG Comply technology to monitor affiliate activity

Gaming Innovation Group (GiG) has penned a new deal with Kindred Group which will see them integrate its new B2B marketing compliance technology, GiG Comply, across its business model. The new technology will allow Kindred to track affiliate activity and content across its online betting and gaming brands, ensuring that compliance is upheld. It will also offer the chance to …

Read More »

Affiliate Marketing Masterclass confirmed for Betting on Sports America

Masterclass

Delegates attending the upcoming Betting on Sports America conference (23-25 April) will be given the chance to learn about how affiliate marketing will shape up in the newly open US market as part of the Affiliate Marketing Masterclass on 24 April. The Masterclass is free to attend and delivered in partnership with AffiliateINSIDER through the organisation’s Founder and CEO Lee-Ann …

Read More »

New licences top 2019 targets for Campeón Gaming Partners

Campeón

Campeón Gaming Partners is hoping to follow up a successful year by increasing its affiliate network capacity and adding four new brands, as well as finalising the acquisition of new licences for both Sweden and the UK in 2019. Marinos Shiapanis is the co-founder and CMO for the fast-growing igaming operator, which recently secured its licence from the Malta Gaming …

Read More »

Oddschecker hires Nick Wilby to lead US drive

Leading sports betting affiliate and media portal Oddschecker, has stated its intent on expanding its services within the liberalised US betting market, confirming the appointment of Nick Wilby as its first Head of US. A 10-year veteran in marketing and publishing, Wilby joins Oddschecker’s senior management team from Stockholm listed competitor Catena Media, where he formerly served as Head of …

Read More »

XLMedia hires ‘performance pro’ Shaun O’Neill as new commercial lead

London AIM-listed affiliate marketing network, XLMedia Plc has confirmed the appointment of Shaun O’Neill as new Head of Sales with immediate effect. An industry veteran in affiliate marketing and player acquisition strategies, O’Neil joins XLMedia senior management team from Kindred Group, where he formerly served as Head of Affiliate Marketing for iGame and Kindred new brands. O’Neil has further industry and affiliate marketing experience …

Read More »

Bookmakers celebrate superb results on final day of the Festival

Festival

It was roles reversed on the final day at the Cheltenham Festival after Al Boum Photo’s Gold Cup win saw the bookies take a narrow overall win against a set of revitalised Paddy’s day punters. Stephen Harris, Horse Racing Editor at bettingexpert.com, reflected on a Friday which “loomed under a cloud” for the bookies following an “unprecedented beating” on day three, but …

Read More »

Bookies take a hammering on Black Thursday at Cheltenham

Cheltenham

Having held a slender lead at half time, the bookies took an “unprecedented beating” on day three at Cheltenham after Defi du Seuil led out a procession of short priced winners. Stephen Harris, Horse Racing Editor at bettingexpert.com, reflected on ‘St Patrick’s Thursday’ at the Festival, which left the bookies staring into a Paisley Park-shaped “abyss” after a nightmare day …

Read More »

Altior restores Cheltenham order after fast start for the books

Altior

A narrow defeat for Champ in the RSA Chase and a “right result for the books” in the Coral Cup put the bookmakers in command once more at Cheltenham, before Altior – “one of the bankers of the week” – restored some order for the big players. Stephen Harris, Horse Racing Editor at bettingexpert.com, reflected on another pulsating day of …

Read More »

‘Strategy Guru’ Katie King opens AffiliateINSIDER’s ‘Digital Marketing Forum’

SBC’s marketing and player acquisition vertical – AffiliateINSIDER has confirmed that figurehead TEDx speaker and published author Katie King as the Keynote Speaker for next week’s Digital Marketing Forum. With over 30 years of experience, King’s recognised area of expertise lies within artificial intelligence (AI) and digital business transformation, with a particular focus on helping companies adapt to Business 4.0. She has advised many of the world’s leading brands …

Read More »