Affiliate News

Better Collective expands M&A credit capacity

Stockholm-listed industry affiliate Better Collective AB has moved to expand its corporate financing capacity, after securing access to a further DKK 300 million (€40 million) credit facility backed by Danish bank Nordea AS. Updating the market, Better Collective expands its existing Nordea credit facilities to DKK 600 million, with the affiliate publisher detailing that the capital will be used to support …

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Mediacle expands affiliate services for Nektan Plc

Industry full-service marketing agency and software developer Mediacle AB has extended its existing partnership with London AIM-listed mobile gaming group Nektan Plc,  to include the supply of affiliate software and services. The partnership will see Nektan utilise Mediacle’s ‘MAP’ igaming-specific affiliate marketing software across a number of its online casino brands including  Cheeky Win and Love Reels. Mediacle’s MAP operates as an …

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Gambling.com appoints Gerry Ahern as US content lead

Expanding its US profile, Gambling.com Group Plc has confirmed the appointment of Gerry Ahern as Director of North American Content. A 30-year veteran in sports media and publishing, Ahern will oversee the development of Gambling.com content production for US market audiences. Ahern is the former VP of Content for USA Today Sports (2011-2016) and has most recently served as Editor-in-Chief …

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Better Collective ups media profile by hiring Shane Anderson as Group Content lead

Stockholm-listed industry affiliate marketing publisher Better Collective AB has appointed racing figurehead Shane Anderson as ‘Senior Director of Group Content & Brand’. Anderson, the founding Editor-in-Chief of Australian racing portal Racing.com (2014-2019), will be tasked with overseeing Better Collective’s content and editorial strategy across multiple formats and new markets. Holding an extensive broadcasting background, Anderson has worked as TV host …

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RAIG to discuss affiliate specific regulations

The chair of the new Responsible Affiliates in Gambling (RAIG) trade body Clive Hawkswood is already making meetings with key stakeholders to discuss the necessity for affiliate-specific regulations, as the marketing sector looks to protect its image. In an interview with AffiliateINSIDER, Hawkswood was asked if gambling affiliates and affiliate marketing practices were misrepresented within existing UK advertising codes. “There …

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Better Collective accelerates US vision with $21m RotoGrinders deal

Stockholm-listed industry affiliate marketing publisher Better Collective AB has moved to significantly expand its US market profile and strategic vision after acquiring a 60% stake in Rical LLC, the operating company of the RotoGrinders network. The transaction sees Better Collective acquire its majority stake in RotoGrinders for $21 million, with the Stockholm enterprise granted first right to secure the remaining …

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Strong Q1 opening sees Gambling.com push US agenda

Industry affiliate marketing publisher Gambling.com Group Plc has detailed a strong start to 2019 trading, as the firm moves to accelerate its US market agenda. Publishing its Q1 2019 trading update (period ending 31 March), Gambling.com details growth across all core business metrics, as revenues total €5.2 million (Q1 2018: €3.4m). Detailing strong ‘organic growth’, Gambling.com reports a period increase …

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Stars Group relaunches affiliate profile with Income Access

Income Access (Paysafe Group) announces a ‘major coup’, confirming that it will power the relaunch of The Stars Group Inc’s affiliate marketing programme – ‘Stars Affiliate Club’.   Relaunching its affiliate marketing services, the ‘Stars Affiliate Club’ will house affiliate marketing inventory for the flagship Stars Group properties of PokerStars, PokerStars Casino, Full Tilt and BetStars. Income Access forms a …

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UK heavyweights form ‘Responsible Affiliates in Gambling’

New UK industry trade association ‘Responsible Affiliates in Gambling (RAIG)’ has been formed in recognition of the role ‘affiliate marketing providers must play’ as part of wider UK industry initiatives promoting social responsibility and safer gambling standards. RAIG is founded by leading UK betting affiliate publishers; the Racing Post, Better Collective and Oddschecker, backing the RAIG’s mandate of ‘promoting social …

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Bojoko.com focus sees Good Game Ltd offload esports portal Eurheilu.com

Industry affiliate marketing publisher, Good Game Limited has confirmed that it has sold esports news portal Eurheilu.com to Esports Media Solutions for an undisclosed sum. Updating the market, Good Game Limited details that it has undertaken the transaction to focus on managing flagship online casino community – Bojoko.com. Launched in 2016, Eurheilu.com is a dedicated Finnish language esports portal, featuring daily …

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