Affiliate News

ActiveWin launches auditing service offering lockdown support

Marketing agency ActiveWin has launched its new ‘auditing service’, helping betting and igaming incumbents navigate COVID-19 disruptions. The free service will review the core marketing and player acquisition components of PPC, display advertising, SEO, social media and CRM functionalities. Operating a team of +140 dedicated specialists in online gambling acquisition and retention disciplines, ActiveWin underlines that it can deliver the …

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Rightlander tackles non-compliant affiliates with Fast Track report

In response to the Spanish Government’s fast-tracking online gambling advertising restrictions, marketing compliance specialist Rightlander has launched a new ‘Fast Track’ bonus tracking report.  On 3 April 2020, the Spanish Government approved urgent measures to limit the advertising of games of chance and online gambling on all marketing channels during the “State of Alarm” caused by COVID-19.  Since the introduction of …

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RAiG – Affiliate representation cannot be withdrawn from industry’s ‘collaborative approach’

The newly established ‘Responsible Affiliates in Gambling’ (RAiG) standards body has detailed its support of the new collaborative measures published yesterday by the UK Gambling Commission (UKGC). The UKGC formed its series of new measures and directives working with industry ‘leadership workgroups’ coordinated by the Betting and Gaming Council (BGC) – having moved to strengthen UK gambling codes on VIP …

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Catena sanctions board makeover as Kathryn Baker resigns from Chair duties

Industry affiliate marketing publisher Catena Media Plc has informed investors that it will make significant changes to its board following a number of resignations.  Issuing a market filing, the Stockholm-listed firm confirmed that Kathryn Baker has declined to seek re-election as Chairwoman. Baker is joined by Mats Alders and Cecilia Qvist who have chosen to resign from board duties.   Reacting …

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Rightlander prioritises social responsibility with monitoring system launch

Marketing compliance specialist Rightlander has launched a new monitoring system which will allow operators to highlight affiliate issues relating to social responsibility and the protection of vulnerable customers. The ‘Social Responsibility Report’ will be made available for UK and Sweden-facing operators, with Rightlander emphasising that the monitoring system develops ‘entry levels essentials’. Ian Sims, founder of Rightlander.com, explained: “Regulatory guidelines …

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Acquisitions and media drive 2019 growth for Better Collective

Better Collective has revealed that an acceleration of its acquisition strategy and broadening of its media partnership portfolio has allowed the affiliate to land ‘well in line with financial targets’. Publishing its annual report, the industry affiliate marketing publisher revealed a 67% growth in revenues, up from €40,483 in 2018 to €67,449. Meanwhile, EBITDA also saw an increase from €16,241 …

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Catena Media boosts casino offering to offset sports shortfall

Stockholm-listed industry publisher Catena Media has revealed that it is sourcing ‘alternative revenue streams’ for its sports division, as the COVID-19 pandemic continues to disrupt global sports fixtures. Publishing a trading update for January – February 2020, Catena Media revealed that sports accounted for 35% off its revenues generated during the period, which saw a 5.7% overall increase from €17.1m …

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AskGamblers’ casino dispute service returns $8.8m to players

Online gambling community AskGamblers has revealed that during 2019, its ‘Casino Complaint Service’ recovered players more than $8.80 million in unpaid, delayed or unfairly confiscated money. AskGamblers reveals the figure closing its 2019 accounts, detailing another ‘record-breaking year’ for its online casino customer dispute and arbitration system. The legacy online gambling portal details that its compliant systems team reviewed 9,800 …

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GiG to offer free coronavirus searches for online operators

Gaming Innovation Group (GiG) has cracked down on affiliates exploiting the ongoing COVID-19 pandemic by adding coronavirus keywords to its proprietary affiliate monitoring and compliance software, GiG Comply. Operators will benefit from free searches which will flag up whether their brand is being promoted inappropriately by affiliates. James King, Director of Sales, commented: “We don’t believe anyone should be profiteering …

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Blexr promotes Ian Hills to Malta General Manager

Industry publisher and lead generation network Blexr has confirmed the promotion of Financial Controller Ian Hills to the leadership position of Malta General Manager. A former Mr Green executive, Hills joined the Malta-based publisher in December 2018 heading up Blexr’s financial and commercial units. In his new remit as General Manager, Hills will be tasked with leading the firm’s Malta …

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