Affiliate News

Bookmakers celebrate superb results on final day of the Festival

Festival

It was roles reversed on the final day at the Cheltenham Festival after Al Boum Photo’s Gold Cup win saw the bookies take a narrow overall win against a set of revitalised Paddy’s day punters. Stephen Harris, Horse Racing Editor at bettingexpert.com, reflected on a Friday which “loomed under a cloud” for the bookies following an “unprecedented beating” on day three, but …

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Bookies take a hammering on Black Thursday at Cheltenham

Cheltenham

Having held a slender lead at half time, the bookies took an “unprecedented beating” on day three at Cheltenham after Defi du Seuil led out a procession of short priced winners. Stephen Harris, Horse Racing Editor at bettingexpert.com, reflected on ‘St Patrick’s Thursday’ at the Festival, which left the bookies staring into a Paisley Park-shaped “abyss” after a nightmare day …

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Altior restores Cheltenham order after fast start for the books

Altior

A narrow defeat for Champ in the RSA Chase and a “right result for the books” in the Coral Cup put the bookmakers in command once more at Cheltenham, before Altior – “one of the bankers of the week” – restored some order for the big players. Stephen Harris, Horse Racing Editor at bettingexpert.com, reflected on another pulsating day of …

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‘Strategy Guru’ Katie King opens AffiliateINSIDER’s ‘Digital Marketing Forum’

SBC’s marketing and player acquisition vertical – AffiliateINSIDER has confirmed that figurehead TEDx speaker and published author Katie King as the Keynote Speaker for next week’s Digital Marketing Forum. With over 30 years of experience, King’s recognised area of expertise lies within artificial intelligence (AI) and digital business transformation, with a particular focus on helping companies adapt to Business 4.0. She has advised many of the world’s leading brands …

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Bookmakers in charge after 16/1 Champion hurdle shock

Champion

The bookmakers hit back after a quickfire Willie Mullins double opened proceedings at Cheltenham, with a victory for the unfancied Espoir D’Allen in the Champion Hurdle ensuring a “winning day for the industry” – both on and off the course. Stephen Harris, Horse Racing Editor at bettingexpert.com, said that it was honours “pretty even” heading into the Champion Hurdle – …

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Cheltenham Day One: Finding the ‘edge’ through larger priced contenders

Cheltenham

Stephen Harris, Horse Racing Editor at bettingexpert.com, has highlighted Lalor – running in the 2:10 on the first day at Cheltenham – as just one of the “terrific betting opportunities” for those seeking value away from horses trained by the biggest names in the sport. Harris is providing a full preview on the eve of each day at the Festival, …

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Better Collective Spotlight: Preparing for the biggest week in horse racing

Having described the Cheltenham Festival as “the biggest week in horse racing”, leading igaming affiliate Better Collective will provide its tipster community on bettingexpert.com with the best advice on which horses to bet on, where to bet and how to enjoy the action live. On the eve of the Festival, Joe Ryan, Video Production Lead for Better Collective, breaks down …

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Debt free Raketech seeks optimal financing structure

Issuing a market filing, Stockholm-listed industry affiliate marketing network Raketech Group Plc has disclosed that it has repaid its entire corporate debt of €7.7 million. Updating investors, Raketech governance details that the company has completed one of its post-IPO directives, repaying its outstanding corporate debt to allow for a better future capital operating structure. As a result of the transaction, …

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Better Collective makes its ‘Knowledge Play’ with launch of US Intelligence Network

Stockholm-listed Better Collective AB has continued its US strategic drive after announcing the launch of its ‘state-specific intelligence network’, which will support the growth of US flagship property – US-Bookies.com. In its press notes, Better Collective said that it has launched a series of websites, detailing acute state specific gambling information, which will act as the foundation of Better Collective’s …

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David da Silva: “EasyOdds has a natural role to fulfil”

EasyOdds CEO David da Silva believes his firm has “a natural role to fulfil as an independent body sitting between consumers, operators and the UK Gambling Commission”. The comments were made during an interview with AffiliateINSIDER, when da Silva was probed on what kind of strategy the sports betting affiliate has implemented to deal with compliance and social responsibility. “To …

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