Affiliate News

Oddschecker reports Premier League related mobile growth

Oddschecker, a sport’s betting affiliate and media portal, has revealed that mobile traffic has steadily increased over the last three years in regards to Premier League pageviews.  The site, which also provides information about bets as well as an odds comparison service, accounted that 32.5% of all total pageviews during the 2016/17 Premier League campaign were as a result of …

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Oddschecker reports boost in betting volume for H2

Sports betting affiliate and media portal Oddschecker has seen volume of bets placed on its site jump by 20 per cent since last year, as explained in its H2 results.  As published in the results, activity on the Oddschecker platform has grown, with activity on mobile and desktop products for both football and racing has seen a 23 per cent …

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GiG ramps up emerging markets profile with Mediacle

Stockholm-listed Gaming Innovation Group (GiG) has appointed industry full-service marketing agency Mediacle Group to expand its localisation capacities for emerging markets. The agreement will see Mediacle work on optimising emerging market campaigns for GiG’s flagship online casino property Rizk (Rizk.com). Operating as a specialist industry marketing agency, Mediacle offers in-depth customisation and localisation provisions, helping its clients develop effective campaigns …

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Rightlander appoints Brand Architects to deliver first Marcom strategy

Fast growth industry marketing compliance software Rightlander has hired gambling brand development agency Brand Architects to enhance its profile within the global gambling sector. Founded in 2017 by player acquisition expert Ian Sims, Rightlander has become the ‘go-to’ compliance tool for gaming’s diverse marketing stakeholders (operators, affiliate, agencies etc). In its mission statement, Rightlander seeks to deliver igaming/betting marketing incumbents …

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Atemi boosts UK presence with 5 Star Traffic acquisition

Ahead of a rumoured initial public offering (IPO), online gaming affiliate Atemi has confirmed that it has taken over UK casino affiliate 5 Star Traffic.  Under the terms of the acquisition, which have not yet been disclosed, Atemi seeks to strengthen its UK presence via the acquisition after purchasing 100 per cent of the outstanding shares of 5 Star Traffic.  …

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Better Collective strengthens US grip by acquiring Vegasinsider and Scoresandodds

Industry affiliate Better Collective A/S has advanced its US strategic agenda by acquiring Florida-based Vegasinsider.com and Scoresandodds.com in a $20 million cash transaction. Updating investors, Better Collective said that it has significantly expanded its US portfolio by acquiring two of the most trusted sports betting wagering portals which maintain a legacy of ‘more than 20-years’ experience in offering premium sports picks, content, …

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FRESH8 to elevate bwin’s German advertising channels

GVC Holdings European sports betting property bwin has commissioned industry programmatic and content marketing optimisation specialist FRESH8 to support its advertising channels across Germany and Austria. The partnership will focus on elevating bwin’s current programmatic advertising strategies and planning across digital and social media channels, utilising FRESH8 marketing automation and personalisation software. bwin marketing confirms that it will utilise FRESH8’s …

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LiveScore nets La Liga Replay360º partnership

In-play affiliate marketing publisher LiveScore has announced a major coup becoming the first sponsor of La Liga’s new Replay360º feature. An Intel-powered technology, Replay360º will allow La Liga audiences to access 38 individual camera positions across Spanish stadiums, delivering football’s most immersive coverage. La Liga’s new technology will allow for audiences to experience unique camera angles such as a player …

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Allee named bettingexpert.com’s World Tipster Champion

German tipster, Allee, has been named World Tipster Champion 2019 as part of an annual competition run by Better Collective’s flagship tipster network, bettingexpert.com. The annual competition, sponsored by Bet365, monitors the best tipsters across Bettingexpert’s different language portals, with allee awarded a cheque of €10,000. World Tipster Champion 2019, allee celebrated the accolade: “Being the World Tipster Champion is a dream …

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UKGC warns licensees on FTP age verification requirements

Issuing an industry update, the UK Gambling Commission (UKGC) has moved to clarify its position on free-to-play (FTP) games being promoted through affiliate marketing verticals. The commission is aware that licensed operators have benefited from industry advertising models, in which affiliate marketing partners have offered FTP versions of real money games as a method of engaging audiences. The UKGC reminds …

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