Is Eastern Europe the next big opportunity for the continent’s igaming sector? Entain and Flutter certainly think so if their acquisition strategies of late are anything to go by, but the region is tricky to traverse. If the views of an SBC Summit Barcelona panel are to be believed, big-name operators will have a more difficult time in Eastern Europe …

Momentum from last year’s World Cup has driven continued engagement with French sports betting according to the latest figures from Autorité nationale des jeux (ANJ). In its breakdown of French betting and gaming activity for the first half of 2023, the national regulator reported a 4% year-on-year increase in total gross gambling revenue (GGR) to €5.3bn (€5bn). The ANJ’s figures …

Betsson Group’s StarCasino Sport entertainment brand has strengthened its links to Italian football by securing an extension to its partnership with Lega Serie B (LNPB). StarCasino Sport’s collaboration with Italian football’s second division will continue for the remainder of the 2023/24 season, building on pre-existing partnership inked for the 2022/23 campaign. The partnership secures the international betting and gaming group …

XLXLMedia (XLM) has been criticised by the Advertising Standards Authority (ASA) for breaching the CAP Code but also failing to respond to its queries. The London-based betting affiliate group and media publisher’s freebetsdotcom brand uploaded an Instagram post featuring Chelsea footballer Mason Mount, which was seen between 11-12 July 2023. This was the subject of two complaints, which have subsequently …

BetMGM UK has become the latest international betting brand to secure a presence in the Premier League, partnering with Newcastle United. The agreement marks a quick move for the MGM Resorts betting brand to establish visibility in England’s top-flight football league following launch in the market earlier this month, with its UK HQ also located in Newcastle. Brand visibility around …

Genius Sports has taken another step in its transatlantic journey whilst bolstering its position as the provider of NFL betting data and streams in the North American market. The London-based sportstech firm is taking its new product, BetVision – an NFL betting and streaming platform – exclusively live in the US. . Bettors using the app will be able to …

Events and Media specialist SBC has once again strengthened its sales team with the appointment of Edward Young as Media Sales Manager. An experienced media industry expert, Young joins the SBC Media team during a period of strong growth and his recruitment represents a proactive approach to building on what is already the betting and gaming industry’s largest and most …

Lion Gaming is targeting an enhancement of its sportsbook and igaming platform by integrating Flows’ no-code automation solution. By adopting Flows’ tech, Lion Gaming aims to deliver features and applications quickly without code by orchestrating different data points from multiple systems and triggers in one place. The ultimate goal is to speed up the market delivery time for features and …

888 Holdings has made another round of adjustments to its senior leadership as the company works to reduce debt amid a growth of its international business. Following the leadership reshuffle, Lord Mendelshon will take on additional duties as a member of the group’s Nominations Committee upon resuming his role as Non-Executive Chair of the FTSE100 gambling group. Further changes will …

Kambi and LeoVegas have detailed continued momentum for their long-standing partnership, with the former supporting the UK launch of BetMGM. A so far solely US-facing brand of the MGM Resorts International group, BetMGM is being taken live in the UK using LeoVegas’ platform and utilising Kambi’s sportsbook services, including its Bet Builder and AI-powered algorithmic trading capabilities. LeoVegas Group has …