Ted Orme-Claye

LeoVegas hails ‘King of Casino’ return to Dutch shores

Gustaf Hagman, LeoVegas CEO

LeoVegas Dutch vision has been realised as the MGM Resorts-owned betting and igaming group celebrates its return to the Netherlands after a two year absence. The Kansspelautoriteit (KSA), the Dutch Gambling Authority (DGA), granted the Swedish international operator a licence in July, which permitted its 21 Heads Up Limited subsidiary a five-year licence. In today’s (4 October) update, LeoVegas revealed …

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ASA upholds loot box marketing rules in Hutch Games case

‘Step in the right direction’: EPIC praises Ukie’s loot box guidance

The Advertising Standards Authority (ASA) has upheld two complaints against Hutch Games, a mobile games developer, regarding the use of loot boxes in the company’s products.  Loot boxes – in-game bundles of assets that are purchased for cash, with the contents being unknown until the transaction is completed – are not illegal in UK gaming.  However, game developers are required …

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Allwyn takes next US step with Camelot Illinois rebrand

Allwyn takes next US step with Camelot Illinois rebrand

Allwyn Entertainment’s North American profile was further cemented this week as the firm rebranded Camelot Illinois and the wider Camelot Lottery Systems Group. Acquired by the Swiss-headquartered lottery operator late last year, Camelot LS will now be rebranded as the Allwyn Lottery Systems Group, creating a cohesive company-wide brand following the integration. Of greatest significance for Allwyn’s North American operations …

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The vitality of adding value: Keeping operator brands in front of the customer

The vitality of adding value: Keeping operator brands in front of the customer

Given the high profile attention that unexpected player transfer stories gained in international media, it could be taken as a guarantee that these movements would also influence bettor behaviour. Alexander Martin, CEO of SKS365, observed at the SBC Summit Barcelona that when Cristiano Ronaldo moved to Juventus in 2018, a large number of Italian fans began to bet on the …

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Yolo Group enters new tri-vertical era following restructuring

Yolo

Yolo Group has initiated a restructuring of its business and a reshuffle of c-level leadership in pursuit of further growth across both the B2C and B2B sides of its operations. The Estonia-based group has reorganised its business based around three verticals – the B2C-oriented Yolo Entertainment, the B2B and technology provision-focused Yolo Platform, and venture capital arm Yolo Investments. Yolo …

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Andria Vidler assumes leadership of Allwyn UK

Adriana Vidler, Allwyn UK

Andria Vidler has begun her tenure as CEO of Allwyn UK, as the British-facing division of the cross-European lottery operator prepares to take on National Lottery licensing duties. Allwyn is set to become National Lottery operator on 1 February 2024, having unseated and later acquired Camelot UK, which had been the sole operator of the lottery since the product’s inception …

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PA Betting Services acquires iRaceMedia for stronger Asian foothold

PA Betting Services acquires iRaceMedia for stronger Asian foothold

PA Betting Services’ (PABS) global reach has been extended via a takeover of Asia-facing horse racing data company iRaceMedia. The price of the acquisition has not been disclosed, but terms of the takeover state that iRaceMedia will continue to operate as a standalone business under Steve Levar, its Founder and CEO. PABS’s primary motive for acquiring Singapore-based iRaceMedia is to …

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SBC Summit Rio: Exploring a Wealth of Regional Opportunities

SBC Summit Rio: Exploring a Wealth of Regional Opportunities

The inaugural edition of SBC Summit Rio is set to present over 2,000 delegates with an in-depth, Brazilian-focused, conference agenda providing senior executives unparalleled insights into the Brazilian market.  Brazil’s senior executive betting and gaming event, the latest addition to the SBC roster of events, is poised to take place March 5-7, 2024 and will be hosted at the 5-star …

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ComeOn Group maintains Malta sports ties with double deal renewal

ComeOn Group

ComeOn Group has further underscored its sports ambitions by renewing two key marketing partnerships in Malta with local teams Sliema Aquatic Sports Club (ASC) and Sliema Wanderers FC. The company aims to maintain strong links to the island’s sporting community via the extended partnerships, which it states will include ‘exciting projects’ over the coming year as it seeks to “further …

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Martin Collins joins Soft2Bet growth plans as Chief Business Development Officer

Martin Collins joins Soft2Bet growth plans as Chief Business Development Officer

Martin Collins has been tasked with taking a leading role in achieving Soft2Bet’s growth plans in the international B2B betting and gaming spaces in a c-level position. The new hire will take on duties as Chief Business Development Officer at the firm, which specialises in player account management (PAM) platform services to betting and igaming operators. Soft2Bet is eyeing up …

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