William Hill has enlisted sports technology agency Twenty3 to boost its content offering, integrating the firm’s Content Toolbox into its operations. The 888 Holdings online and retail sports betting brand will utilise Twenty3-produced custom graphics and visualisations to provide information in order to enhance engagement with its customers. Digital channels are the core area of focus for the partnership, with …

The Advertising Standards Authority (ASA) has upheld a complaint against the Postcode Lottery regarding two adverts published in the Daily Mail. Published on 1 July 2023, the adverts in question depicted two sets of circumstances of people facing financial difficulties before winning large sums of money on the Postcode Lottery. The first ad featured text that read “we had to …

Danish retail bettors will be required to use player ID cards in order to place a wager from 1 October 2023 as new government-backed rules come into effect. The design and implementation of the new player IDs is the prerogative of licensed Danish operators. Betting firms can decide whether ID cards are physical or virtual, such as incorporated into company …

Changes in consumer demand for betting innovations are driven by the operators themselves, Sam Sadi laid out to SBC. The key step now is how the industry responds to the demand it itself has created. Recent years have seen a range of new betting products hit the markets, such as cashouts, in-play wagering and request a bet/bet builder offerings, LiveScore …

Entain remains confident in achieving its full year revenue expectations despite experiencing ‘mixed’ trading during the third quarter, according to an update this morning from FTSE100 gambling group. The company is due to announce its Q3 trading update on 2 November, but detailed to investors that some aggravating factors have posed hurdles in Q3, including ‘adverse sporting results’ impacting sports …

SBC marked the grand 10th-anniversary edition of the SBC Awards with a spectacular celebration, honouring the exceptional individuals and companies whose unwavering commitment to delivering top-notch products and services earned them a trophy at yesterday’s ceremony. The anniversary edition of the Awards saw the announcement of winners across 39 categories, including operators, affiliates, media, suppliers, and payment and compliance tools. …

Some African regulators need to ‘step up’ with regard to dealing with unlicensed operators and enforcing safer gambling, in the opinion of Olabimpe Akingba, Executive Secretary of the Association of Nigerian Bookmakers (ANB). Sharing her views on the ‘Accessing Africa’ panel at the SBC Summit Barcelona, Akingba was joined by four other stakeholders in the African market – three operators …

“Ontario is great,” William Woodhams, Fitzdares CEO summarised as he reflected on the UK bookmaker’s experience of Canada’s only regulated province for betting, one year on from regulation in April 2022. Woodhams was joined on a panel examining Ontario market developments by a fellow Englishman, Leon Thomas, Managing Director (Canada) at Entain, and two Canadian business figures – Jared Beber, …

Data published by GamCare has shown a disparity between experience of problem gambling related to sports betting and online slots. GamCare detailed that the number of people reporting problems with online sports betting to its National Gambling Helpline fell from 34% in 2018-19, to 20% in 2022-23. The figures suggest that the sports betting side of the industry may be …

Market diversification was the key talking point for a diverse group of betting CEOs at the SBC Summit Barcelona this year, with the assembled industry leaders also noting the ever-present challenges of regulation. Regulated markets have become the main focus for the industry, the CEOs observed, and this is only going to increase. In the words of Jesper Svensson of …