The National Council on Problem Gambling (NCPG) has boosted its bid for increased public awareness through the appointment of Deanna Wilken, MA, as Communications Manager. Keith Whyte, Executive Director for the NCPG – an advocacy organisation for individuals and families experiencing problem gambling and gambling addiction – said that Wilken will “build on the existing structure” to improve communication across …

Customer retention specialist Optimove has launched iGaming Pulse, a new industry benchmark that will empower operators to both understand their strengths and analyse their weaknesses when it comes to marketing products. We spoke to Motti Colman, the company’s Director of New Business, to find out more. SBC: How will iGaming Pulse help sports betting operators to optimise marketing actions and …

BetConstruct has upped the glamour within its in-house live studio after launching a branded Live Casino hall for FashionTV Gaming Group (FTVGG). It is the latest joint project between the two parties, who initiated a partnership in November of last year by launching a new, unique line of branded slots. BetConstruct said that this new addition to the studio “exudes …

Optimove has announced the launch of iGaming Pulse, an industry benchmark platform for the gaming sector which enables operators to assess their overall performance against industry-wide key performance indicators. The free-to-use platform helps operators to gain a clearer understanding of how their KPIs compare against the rest of the industry, broken down by geography and game type. This type of …

Arsenal FC, a three-time winner of the Premier League title, has welcomed BetConstruct into its “family” of Official Partners. BetConstruct, a developer of gaming and betting technology with development, sales and service centres around the world, has confirmed that it will use this new ‘Official Partner’ status to increase brand-awareness of its services, all of which are on show for …

Heavyweight boxer Tyson Fury took to ICE 2019 to help launch Exploding Jackpots, an ‘industry-first’ cross-platform series of ‘must-drop’ jackpots from SBTech. Billed by SBTech as the ‘Big Bang’, the product was introduced to the crowd of delegates by Fury, who himself had been welcomed to the stage by Peter Dickson – the man best known as the voice of both the …

1xBet will be associated with Africa’s most prestigious football competitions after striking an official sponsorship deal with the Confédération Africaine de Football (CAF). The partnership will see 1xBet sponsor CAF’s main events across Africa including both club tournaments – CAF Champions League, CAF Confederation Cup, CAF Super Cup – and the governing body’s flagship tournament, the Africa Cup of Nations …

One of Germany’s most recognisable sports betting brands, mybet, will be reintroduced to the country’s online market with a new sportsbook powered by Kambi. Due to the recent insolvency of its previous owner, MyBet Holding SE, mybet was withdrawn from the market in the fall of 2018 following 15 years of operation. However, the brand and digital assets have since …

OPTIMA has increased an existing partnership with the Betfred Group to provide the operator with its Omnichannel Player Account Management and Sports Betting system (OPTIMAMGS™) to enter the competitive Spanish market. Betfred Managing Director Mark Stebbings said that OPTIMA was the “natural choice” for Betfred to expand into the Spanish market. He explained: “We have partnered with Jacob Lopez and …