Luke Massey

Governor Chris Christie to join Sports Betting Hall of Fame at Betting on Sports America

Christie

Governor Chris Christie is to be recognised by the sports betting industry for the pioneering role that he played in widening the scope for sports betting in the US. During his time as State Governor for New Jersey, Christie was instrumental in generating the political will to revisit and challenge the federal ban on sports betting via the PASPA, which …

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BetB2B brands pass 1 million mark for daily players

BetB2B

Betting brands created using the BetB2B platform – including 22bet.com, 1xbet.com, 1xbit.com and betwinner.com – are now serving over 1 million players each day. BetB2B, a partner brand of 1xBet, allows for the quick launch of sports betting, esports, slots, live casino, bingo, games, TOTO and financial betting services. Clients can choose which of the betting components are most relevant …

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Golden Race debuts “faster, simpler and safer” retail solutions

Golden Race

Virtual betting provider Golden Race has launched a set of “faster, simpler and safer” solutions for land-based betting operators, including Mobiprint 3+ and Golden Box V2, as well as a quartet of new self service betting terminals (SSBTs). Mobiprint 3+ is an advanced ticket printer that produces customised tickets both for bets over the counter and for those placed without …

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BetConstruct secures ADM approval for Italian market

BetConstruct - Law and justice in Italy concept with a 3d rendering of a gavel on a wooden desktop and the Italian flag on background.

BetConstruct has made the latest licensing list for the Agenzia Dogane Monopoli (ADM) – the agency responsible for both the collection of taxes and the protection of citizens’ rights through gambling licensing and regulation in Italy. Trading as Vivaro Limited, the Online Gaming Licence will enable BetConstruct to deliver online sports betting, horserace betting, casino games and poker, as well …

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WATCH: SG Digital – The sports betting experience of the future

SG Digital future

Keith O’Loughlin, SVP of Sportsbook at SG Digital, has predicted a future for sports betting where a majority of bets placed will be created uniquely. In an interview completed at the ICE exhibition, O’Loughlin tracked the evolution of sports betting, specifically in terms of events, markets and prices provided to the end customer. He said this journey, which started with …

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Better Collective Spotlight – BonusCodeBets – Using John Barnes to create brand trust

Barnes

A week on from the annual affiliate-induced madness at LAC, an event typically awash with sports stars past and present donning the colours of companies in attendance at the ExCeL, SBC News took a closer look at the use of brand ambassadors. For the next edition in our Better Collective Spotlight series, we turned our attention to BonusCodeBets, and specifically …

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Ascend FS and SBC announce partnership ahead of Betting on Sports America

Ascend

Ascend FS, the market leader in data-driven charitable fundraising solutions and sponsorship activation in the gaming sector, has been officially named a Supporting Partner for the largest sports betting trade conference in the United States – Betting on Sports America. Betting on Sports America is organised by SBC (Sports Betting Community), a group that for over ten years has become …

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Optimove: Targeting the doubters, believers & difference makers

SBC News Optimove: Targeting the doubters, believers & difference makers

Omer Liss is the Research Lab Team Leader at Optimove, a customer retention specialist which empowers those active in the gaming industry to exhibit ‘emotional intelligence’ when communicating with their customers. Having worked with Optimove clients for several years, Liss has concluded that marketing managers who work for multi-product brands can be divided into three personas. Here, he discusses these …

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SG Digital secures Headline Sponsor spot for Betting on Sports America

SG Digital

SG Digital has been confirmed as a Headline Sponsor for the biggest ever dedicated sports betting industry event in the US – Betting on Sports America. SBC, which celebrated its 10th birthday at this month’s ICE London, now runs the three biggest global sports betting trade events – Betting on Sports, Betting on Football and Betting on Sports America. Taking …

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H5G to emulate US social casino success through BtoBet deal

H5G - 61397191 - mobile casino or roulette and casino coins flying out from a mobile

US-based social casino High 5 Games (H5G) will present its players with targeted real money online content after securing a new partnership with BtoBet. H5G, which holds a strong presence in the social casino space with over 17 million downloads worldwide, will use BtoBet – and specifically the firm’s Neuron Gaming platform – to boost its footprint in the real …

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