SBC Global and Best Odds Marketing have joined forces to launch Affiliate Insider, a joint venture designed to spearhead growth and development in the gambling affiliate sector. SBC Global, a leading news and events company for the sports betting industry, will work with Best Odds Marketing and AffiliateFEST Founder Lee-Ann Johnstone, to operate a brand new affiliate news, training and …

SBTech has rolled out Managed Services, a complete solution for sports betting and casino operators. Working with this new suite of services, operators can benefit from the implementation of acquisition strategies, CRM and retention methods, as well as fraud and risk control, multilingual customer support and localised payment methods. The solution also covers product and content management alongside BI, reporting and …

There is just two weeks to go until this year’s SBC Awards, the annual end of year celebration for the sports betting industry at Artillery Garden (Tuesday 5 December). With tables fast selling out for the event, we caught up with our hosts Matt Lorenzo, a former Sky Sports presenter, and Luis Garcia, a Champions League winner with Liverpool. Keep …

Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices. In the fifth diary of this series, we are moving towards the present day. It’s the summer of 2017 and the product is live, but there are a …

One of the most important themes running through the gambling sector today is the issue of regulatory oversight, writes Pavel Korolev, Business Development Director for InBet Games. The issue of regulatory oversight is of paramount importance to every gambling operator; what you can and cannot do in any given jurisdiction varies from country to country and keeping on the right …

This time last week, we learned that two data products from STATSCORE, LivematchPro and Prematch Center, had been implemented on Ladbrokes’ Belgian facing website (Ladbrokes.be). Therefore, we caught up with Marcin Rymaszewski, the company’s Co-Founder and Head of Business Development, to find out more about what they do, how they keep pace with the data demand, and mobilising their market forces …

Operators should think very carefully about using a platform owned by other operators, according to BtoBet Chairman Alessandro Fried. In the latest white paper report for BtoBet, Fried assesses trusting times for sportsbook and casino platform providers, and whether outsourcing your product or developing it in-house is the best way to go. “To be able to deliver a long-lasting software …

The bookmakers of the future may not be who you’d expect, writes Stuart Whitfield, CEO at Erlang Solutions. Chris Eaton, industry expert, integrity monitor and former investigator for INTERPOL is quoted as saying: “In 10 years’ time, I expect sports betting to be part of major telecommunications companies and data companies.“ Technology and telecommunications companies deal with massive volumes of data …

SBC Global and Esports Insider have teased the launch of the ESI Super Forum for next year’s Betting on Football conference at Stamford Bridge (20-23 March). Following on from the success of the Esports Insider Forum Series, held at Fnatic’s Bunkr between July and October, the ESI Super Forum has been confirmed as a stand alone event for the second …

This week, virtual games provider VSoftCo signed a new deal with Sport-Shotz, a provider of sports themed casino games. Just after the story broke, we caught up with VSoftCo’s Chief Commercial Officer Simon Westbury to discuss a shift towards virtuals in the digital arena, whether they should be treated as a casino or sports betting product, and how cross channel learning …