Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices. In the sixth diary of this series, Lalani is reflecting on the lessons learned from 2017, as the company looks ahead to its first full year with a live product. It’s …

Betting on Football 2018 will feature three exclusive new events targeting those involved in affiliate marketing, esports and football based sponsorship. To mark the fifth edition of the largest international football and betting trade conference, held at Stamford Bridge from 20-23 March, SBC Events will launch the Affiliate Insider Bootcamp, Esports Insider Super Forum and SBC Sponsorship Forum. The AI …

EnergyBet is the main club sponsor for Leyton Orient FC and the official in stadia betting partner for Championship club Millwall FC. Last month, we spoke to the Malta-based operator, whose affiliate partner scheme landed a prize at the recent SBC Awards, about focusing its Leyton Orient partnership on quality fan interactions. As the football season approaches the busy festive …

Standing at the doorstep of 2018, a huge year for sports betting with the FIFA World Cup and the Winter Olympics, we’re taking some time out to look back at the industry in 2017. That’s why we sat down with Finbarr Joy, Group CTO at Superbet, and Stuart Whitfield, CEO at Erlang Solutions. SBC: In terms of developments in digital …

Tottenham Hotspur might be experiencing a wobble in the Premier League, but their Champions League matches are proving to be a hit on bettingexpert, particularly with odds from Unibet. Two of the top four matches on the bettingexpert tipster community in November featured Mauricio Pochettino’s side, including their Dele Alli inspired victory over Real Madrid at Wembley and a 2-1 …

Joe Hannaford, Principal Consultant at OtherLevels, spoke to SBC News about how sophisticated real-time messaging can help operators maximise the full potential of in-play betting. The crowded Christmas football calendar is always a battle between trader and bettor, but with next summer’s World Cup in Russia beginning to loom large on the horizon it will be the front line of …

Sports betting giant bet365 capped a triumphant night at the SBC Awards by collecting the headline Bookmaker of the Year prize for the fourth year in a row. Having also been crowned Football Bookmaker of the Year and Mobile Bookmaker of the Year, the Stoke-based operator only narrowly missed out on a fourth prize after William Hill beat it to …

Omni-channel gaming software provider InBet Games has confirmed the launch of Land of Ozz, a new slot game based on a famous American children’s tale. The Wonderful Wizard of Oz is a children’s novel written by L. Frank Baum, which follows the adventures of a young farm girl named Dorothy, after she and her pet dog Toto are swept away …

Pinnacle CEO Paris Smith, Betfred Founder and CEO Fred Done and BetConstruct Founder and CEO Vigen Badalyan will be inducted into the SBC Sports Betting Hall of Fame at this year’s SBC Awards. The fourth edition of this end of year industry celebration is being held tonight (Tuesday 5 December) at the stunning Artillery Garden at the HAC in Central …

LV BET has strengthened its commitment to volleyball in Poland after becoming the Official Partner of the Polish Women’s Volleyball League and PlusLiga, the highest level of men’s volleyball in the country. The deal, which runs until the end of the current season, represents the latest volleyball partnership for LV BET, after the operator also sponsored the CEV EUROVOLLEY POLAND …