SBC News BOS Sponsor Profile – Ed Whittington – Ve Interactive

BOS Sponsor Profile – Ed Whittington – Ve Interactive

ed-whittington_1Ve Interactive has been confirmed as a C-Level Dinner Sponsor for the Betting on Sports (BOS) conference. A world-leading technology company, the Ve platform has become an essential component for any online business to acquire, engage and convert customers.

Under the vision and steerage of its co-founder & CEO, the award-winning serial entrepreneur David J. Brown, Ve Interactive has since gone on to become one of the most exciting and proactive technology companies in the e-commerce space.

In 2015, The Sunday Times officially ranked Ve Interactive as the number one fastest growing tech company in the UK. The company was also listed in the 2014 Digital Leaders Top 100.

We caught up with Ed Whittington, Head of iGaming and Financial Markets, who spoke about the dynamic audience attracted to BOS, the emergence of Esports, and the need for the industry to advertise beyond the traditional places and broaden its appeal.

SBC: What do you find most appealing about Betting on Sports?

EW: The event attracts such a dynamic audience specifically focused on the sports betting community, and has so many of the key decision makers in attendance. It is a fantastic opportunity to have everyone together and to hear from industry leaders, sharing insights and experiences.

It’s a really interesting time for sports betting with the emergence of Esports, and three big casino operators following PokerStars into the sports betting arena. All three were incredibly successful operators in their own right, so I’m interested to see their approach and how they fair in such a crowded market. I’m hoping it will bring similar innovation to PokerStars Spin and Bet product.

SBC: What are you looking forward to being debated in the conference area?

EW: The whole industry extends from the ability to attract and convert new players, and new techniques are constantly being introduced to do this more effectively. I am looking forward to hearing about new strategies and approaches that companies are using and experimenting with for acquisition.

SBC: How can the betting industry make itself more appealing to wider sports consumers and stakeholders?

EW: The industry should be looking to advertise beyond the traditional places to broaden its appeal. It needs to explore new ways of engaging with potential customers to acquire a different type of user and widen acquisition reach. In particular, focus on demographics such as Generation Z, who are engaging with new areas of betting such as Esports, which is an area of betting that is in its infancy.

It is important that the industry understands the next generation coming through and how to reach them with messaging regardless of channel. Esports is just one of the ways currently being mentioned, so I am interested to see how the industry will adapt their product marketing strategies accordingly.

SBC: Apart from football, what do you think is the most interesting thing to bet on?

EW: I think Esports is one of the most interesting areas in the industry at the moment as it has the opportunity to engage the new generation and grow the sector which is always a good thing. It’s an emerging sector with many unknowns still, and I’m interested to see how it has developed since the last SBC conference. I think it is becoming one of the most exciting sectors in the betting community. Every operator feels they need to be involved, but no-one really knows what the best approach is yet.

SBC: What does the rest of 2016 have in store for you?                                                           

EW: Ve’s conversion enhancing technologies and digital advertising is driven by data. Ve Interactive now tracks 3 billion+ data points a day making it one of the largest data processors in the world. Our data scientists are continually developing new techniques to make this data leverageable, and translate into the ability to find and target new customers. It will be interesting to see how this can be used to unlock budding gambling markets, target new audiences and improve the overall online betting experience.

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