Esports is no longer the industry’s best kept secret. The burgeoning industry has shown remarkable growth in recent years as an entertainment product in itself. As a result, the betting landscape has also developed at a remarkable pace. Whereas previously there was few bookmakers who offered markets on esports, it’s now rare to find an operator who doesn’t have any …

Opta Sports, a leading international sports data and analytics provider, has been operated as a wholly owned subsidiary of Perform Group since 2013. We caught up with John Harlow, Perform’s SVP for Betting, who outlined how sportsbooks are leveraging fan awareness of Opta’s data to power innovative, entertaining betting experiences. Harlow also talked about compiling insight into changing fan preferences, …

Omni-channel gaming software provider InBet Games has introduced a new version of Keno, a virtual lottery solution designed for use online, on-screen in betting shops and on terminals through the company’s Lima platform. Set in an ancient Chinese environment, Keno X allows players to select up to ten numbers in one bet, while there is an option to place up …

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the first diary of this new World Cup series, Aly Lalani is talking about the importance of trade shows for a start-up company, as the industry’s annual London meetup draws closer. …

LV BET has demonstrated its continued support for the so-called ‘White Star’ Polish football team, Wisla Kraków. Just over nine months into the original deal, LV BET has seen enough potential in the partnership to sign a three-year extension. The new agreement, which will include a number of joint projects between the sportsbook and the 13-times Polish champions, will come …

More than 30 experts have been confirmed for World Cup and Beyond, a seven-session track dedicated to Russia 2018 at this year’s Betting on Football (20-23 March). World Cup and Beyond will kick off with ‘Life beyond the bonus’, a panel featuring Mybet CMO Florian Guede and BetBright CEO Marcus Brennan. It has been designed to address the future of …

Affiliate Insider will host its first “niche boutique networking and learning event” at this year’s Betting on Football conference at Stamford Bridge (20-23 March). Held on the first full day of #bofcon2018 (Wednesday 21 March), the Affiliate Insider Bootcamp (AIB) is the first specialist forum for the new affiliate news, training and events focused business launched by SBC Global and …

Betting on Football 2018, held at Stamford Bridge from 20-23 March, will demonstrate its international appeal by delivering updates around the biggest sports betting jurisdictions. Global Market Profiles, which takes place on the first full day of #bofcon2018 on Wednesday 21 March, is one of five main tracks at the event, which will feature a total of more than 40 …

BtoBet believes that building a strong and unique betting brand requires exclusivity of offers, and an identity that expresses special values. For BtoBet, this has been achieved through the adoption of technology which allows scalability and compliance with any jurisdiction and business model. The environment is constantly changing as technologies improve and companies battle against each other to win a …