Betting on Football 2018, the fifth edition of the largest international sports and betting trade conference, will take place at Stamford Bridge from 20-23 March. Featuring 1,500 senior executives, 200 leading industry speakers and 50 key sessions #bofcon2018 has become a must-attend event for the entire sports betting sector. Here are just ten of the key reasons why missing this …

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the third diary of this World Cup series, Aly Lalani is talking about overcoming an unexpected hurdle, as addressing localization based issues threatens to dominate the operator’s build up to Russia …

Two of the biggest names in betting news, Racing Post and SBC Global, have joined forces once again in an enhanced partnership that will run until the end of 2019. The companies have agreed on an extended two-year deal which will strengthen the ties between the two organisations ahead of SBC’s ground-breaking 2018 betting trade events. The deal builds on …

Andrea Pirlo, one of the most revered players in recent football history, has joined 1xBet as a brand ambassador in a deal that will run for the whole of 2018. Pirlo, who will feature in 1xBet advertising campaigns and take part in marketing events, made this announcement on his Facebook page: “I’m glad to announce my ambassador partnership with 1xBET …

More than 100 sports betting affiliate entrepreneurs will be attending the Affiliate Insider Bootcamp, running alongside next month’s Betting on Football conference. Held at Stamford Bridge in just four weeks’ time (21 March), the first edition bootcamp event, designed to help affiliates in the sports betting industry growth hack and gain expert knowledge around digital growth, has attracted sponsorship from …

What strategies should bookmakers and iGaming operators adopt to create a unique brand? BtoBet Chairman Alessandro Fried has released a white paper report on leaving a lasting impression. For insight on strategies to adopt to help your brand stand out, download the full document here.

More than 200 industry experts will be sharing their knowledge and opinions on a wide range of subjects in and around football and betting at next month’s Betting on Football. Held at Stamford Bridge in just four weeks’ time (20-23 March), the fifth edition of the event has also attracted representatives from more than 150 gambling brands and over 100 …

Playtech BGT Sports (PBS) was showcasing its latest product range at the recent ICE London exhibition. We dropped by the busy stand to speak to John Pettit, PBS Managing Director in UK, Ireland, Asia and Australia, about improvements made to the company’s SSBT offering, new displays for its ‘OTC’ coupons and further planned developments ahead of this summer’s World Cup. …

1xBet showcased its B2B product for the first time at last month’s ICE exhibition, before introducing its one-year old affiliate program to markets across Asia, Africa, Europe, and Latin America. Having hosted two stands at ICE (6-8 February), one for B2C and one for B2B, the European operator said the outcome of the exhibition had “exceeded all expectations”. The 1xBet …

Former Ballon d’Or winner Ruud Gullit will be delivering a keynote speech at the Esports Insider Super Forum (22 March), held as a standalone event at this year’s Betting on Football (20-23 March). Gullit, who lifted the European Cup twice with AC Milan and once with his national team, will also be attending the SBC Sponsorship Forum at #bofcon2018 and …