It’s important to remember when looking at esports as a whole that it’s just an umbrella term. Under the sports term there’s cricket, rugby, football and a plethora of other disciplines and each will have unique and independent betting markets. The same applies, too, for esports. Dota 2, Counter-Strike: Global Offensive and League of Legends are the three biggest titles …

Intertops and Optibet (Lifland Affiliates) have signed up to sponsor the Affiliate Insider Bootcamp (AIB) at this year’s Betting on Football conference (20-23 March). Held on the first full day of #bofcon2018 (Wednesday 21 March), the AIB is the first unique affiliate bootcamp from Affiliate Insider, the new affiliate news, training and events focused business launched by Lee-Ann Johnstone. Intertops …

Golden Race is taking orders for its new live-rendered 3D Horse Racing product, with 3D Motor Racing to be released later this year. Based on a random number generator and using live-rendering to ensure each race is unique, the horse racing product also features a professional voice-over, while the “next level customisation” is evidenced by the placement of personalised adverts …

Marketing agency Digital Fuel will mark this year’s London Affiliate Conference (LAC) by launching a new GDPR compliant acquisition platform for the online gambling sector. Ahead of the conference, the company’s founder and CEO Toby Oddy spoke to SBC News about the importance of attending high profile trade shows, how the increased regulatory responsibilities have shaped the market, and what …

A new Sociedade de Apostas Sociais (SAS) sportsbook is set to go live with an exclusive online and mobile offering powered by Playtech. The software provider has signed a deal to provide the regulated Portuguese operator with its IMS player management platform and new sportsbook offering. The digital offering from Playtech BGT Sports (PBS) is a single, integrated solution for both desktop …

The affiliate sector has been shaken up by a growing wave of consolidation, combined with increased regulatory responsibilities and levels of compliance placed on affiliates. Ahead of the London Affiliate Conference (LAC), we caught up with Better Collective CEO Jesper Søgaard to discuss the state of the market, along with the importance of industry gatherings, and what he thinks will …

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the second diary of this World Cup series, Aly Lalani is talking about building up the company’s Malta office and “learning to let go”, as he packs his bags for London. …

Last week, John Harlow, SVP for Betting at Perform Group, revealed the slogan that explains why they’re seeing such interest in more detailed player data – ‘The game is the same, but the fan has changed’. Seven days on, we asked him to explain how much of this behaviour change is a derivative of fantasy sports, and tease some of …

With just a few days to go until the start of ICE London (6-8 February), the sponsors of London Baby have embraced the growing ‘buzz’ around the world’s biggest gaming exhibition. Once again, SBC has joined forces with iGaming Business to host #londonbaby2018, the largest networking party on the first night of the exhibition (6 February), held at the stunning …

The European Lotteries Association (EL) will host a meeting for members of its Sport Working Group in London on Tuesday 20 March, the registration and networking day for the Betting on Football Conference at Stamford Bridge (20-23 March). EL is the umbrella organisation of national lotteries operating games of chance for the public benefit, which brings together both state-owned and …