Jessie Sale

Low6 pushes for positive mental health with Sporting Minds UK

SBC News Low6 pushes for positive mental health with Sporting Minds UK

Low6, a sports gamification technology company, has formed its first charity partnership with UK-based charity, Sporting Minds UK.  The collaboration looks to raise awareness of organisations which are creating ‘positive change in sports’, whilst also providing to young people in an attempt for more positive mental health throughout sport. “We are delighted to be working with Callum Lea and the …

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Danish Parliament fights match fixing under new supervisory powers

SBC News Danish Parliament fights match fixing under new supervisory powers

The Danish government, alongside the parties of the country’s Parliament, has entered into an agreement that introduces a new set of rules for charity lotteries in voluntary associations. The new model aims to make it easier for a voluntary association to run, for example, a bingo event or a lottery with the purpose of raising funds for the association itself …

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Goodwin Racing introduces bet refunds in new FSB-powered sportsbook

SBC News Goodwin Racing introduces bet refunds in new FSB-powered sportsbook

Goodwin Racing has introduced a new sportsbook, Betgoodwin, which looks to offer modern technology to new and existing UK players, such as bet cash out and create a bet. In creating the development with software suppliers FSB Technology, the partners have made available ‘thousands of pre market and in play betting opportunities’ every month. The current free bet refund offers …

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Roger Casey appointed to lead Horse Racing Ireland finances

SBC News Roger Casey appointed to lead Horse Racing Ireland finances

Horse Racing Ireland (HRI) has appointed Roger Casey as the new Group Chief Financial Officer, who is set to take over from Suzanne Eade. Casey will join the organisation from Tattersalls Ireland in the coming months following what has been described as an ‘extensive recruitment campaign’ in which HRI was assisted by Mazars. Suzanne Eade, Chief Executive Officer at HRI, …

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AstroPay expands European footing via Crystal Palace collaboration

SBC News AstroPay expands European footing via Crystal Palace collaboration

Online payment solution, AstroPay, has agreed a new sponsorship deal with Premier League side Crystal Palace Football Club.  As a part of the deal, the firm will gain brand visibility on the team’s training kit, whilst LED lighting and visibility all around Selhurst Park will also feature AstroPays logo as well as on PalaceTV series ‘Copers Cope TV’.  Mikael Lijtenstein, …

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BetKing provides player tracking in Intelitics data-driven partnership

SBC News BetKing provides player tracking in Intelitics data-driven partnership

KingMakers has formed a deal with marketing and analytics platform supplier, Intelitics, in order to power the customer acquisition program for its BetKing brand. The collaboration sees Intelitics provide its data-driven products so that the operator can manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking. Neil Bothma, CEO at BetKing Nigeria, commented: …

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Genius Sports manages ITF and KSI official data in joint deal

SBC News Genius Sports manages ITF and KSI official data in joint deal

Genius Sports has formed a deal with the Icelandic Club Association (ÍTF) and the Icelandic Football Association (KSI) as an official data, technology, and commercial partner. In a bid to accelerate the growth of the sport, the joint deal allocates the firm the exclusive rights to manage the ÍTF´s and the KSI’s official data and live video betting streams, as …

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Entain Foundation initiates first time aid for grassroots sports in Italy

SBC News Entain Foundation initiates first time aid for grassroots sports in Italy

Entain Foundation has extended its support for grassroots sports to Italy through its partnership with non-profit organisation, Sport Senza Frontiere Onlus. For the first time, the collaboration will now aim to deliver a social inclusion programme through free access to sport for young people across Italy – where Entain operates through the Eurobet, bwin and Gioco Digitale brands. Andrea Faelli, …

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Betano forms first football club sponsorship in Bulgaria

SBC News Betano forms first football club sponsorship in Bulgaria

Betano, Kaizen Gaming’s online gaming operator, has become the official partner of Bulgarian professional football club, Lokomotiv Sofia, for the next three years.  From the first official match of 2022 against CSKA on Sunday, Betano’s logo will appear on the Railwaymen’s jersey, whilst securing the firm’s first club sponsorship in Bulgaria – officially marking Kaizen Gaming’s recent launch of operations …

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