SBC News Voice of the Sports Betting Industry
Goodwin Racing has introduced a new sportsbook, Betgoodwin, which looks to offer modern technology to new and existing UK players, such as bet cash out and create a bet.
In creating the development with software suppliers FSB Technology, the partners have made available ‘thousands of pre market and in play betting opportunities’ every month.
The current free bet refund offers Goodwin Racings telephone customers up to 100 free bet refunds if their UK horse selection finishes 2nd beaten by a nose or up to 100 free bet refund if their UK horse selection falls at the last hurdle when leading.
In the new deal, this feature is to be extended to online consumers through the Betgoodwin sportsbook offering.
In a release, the online betting firm commented: “Regular promotions, enhanced place terms, create a bet, cash out and price boosts will accompany these free bet refunds to ensure players are getting great value and fun.
“Betgoodwin customers, new and existing, will still be able to place bets over the telephone via friendly, knowledgeable operators or online using the Betgoodwin.co.uk sportsbook, creating a multi-channel betting service all within the same account and wallet.”
Furthemore, the company has revealed that Betgoodwin customers, new and existing, will still be able to place bets over the telephone using the Betgoodwin.co.uk sportsbook, creating a multi-channel betting service ‘all within the same account and wallet’.
New customers will also gain a free 10 bet by registering an account and placing a bet of 10 or more on any sportsbook selection at odds of evens or more.
In 2021, FSB Technology also operated the sportsbook of GentingBet, in a partnership which streamlined its sports-betting services by launching a new user interface across the brand’s web and mobile platforms.
The year prior, the firm appointed Susan Ball to the board of governance to advise the company on its corporate expansion strategy amid changing market and regulatory demands, with plans to deliver a cross ‘a wide range of new markets’.
