Erin-Marie Gallagher

Bayes Esports upgrades ESL Gaming partnership

Bayes Esports upgrades ESL Gaming partnership

Bayes Esports has both extended and expanded its current partnership with ESL Gaming with the aim of ‘driving esports forward’. With the current partnership already covering games such as Counter Strike: Global Offensive and Dota 2, the revamped deal will span more esports titles from ESL Gaming’s portfolio. In addition, Bayes noted that the collaboration will also become refined with …

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BetGames.TV strengthens security credentials with ISO 27001 certification

BetGames.TV strengthens security credentials with ISO 27001 certification

BetGames.TV has been awarded an ISO 27001 certification for its information security management systems.  The accreditation, which the supplier noted will enhance its tier-one credentials, has been lauded as ‘key’ to BetGames.TV’s expansion into multiple global jurisdictions including Switzerland and Greece. BetGames.TV’s CEO Andreas Koeberl said: “This is an important award for us. The integrity of our client’s data is …

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Star Sports drives customer engagement with LVision widget

Star Sports drives customer engagement with LVision widget

LVision has signed a new partnership with Star Sports to supply its Betting and Animation widget which will help the operator accelerate customer turnover and player engagement levels. Based on LVision’s proprietary AI algorithms and historical data, the product serves as a live match tracker by converting broadcasts into meaningful data and sports visualisations. “I’m really excited to make our …

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Soft2Bet strengthens team with Hamza Afifi appointment

Soft2Bet strengthens team with Hamza Afifi appointment

Hamza Afifi, the former Head of Sales for SiGMA Group, has been selected as the new PR Director for Soft2Bet. In his new role, Afifi will take responsibility for promoting the supplier’s portfolio of operator brands, which includes the recently launched gamified sportsbook Betinia and the cabaret-inspired casino Winota. Commenting on the appointment, Soft2Bet CEO Boris Chaikin said: “A warm …

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GiG finalises partnership with German facing operator

GiG finalises partnership with German facing operator

Gaming Innovation Group (GiG) has finalised its partnership with an ‘established German facing iGaming operator’ ahead of the market’s regulation later this year. The operator, which has not yet been named, will benefit from GiG’s iGaming platform technologies which will be used to power its online casino offering. The agreement, which has a minimum duration of four years, will be …

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Mimy streamlines player engagement strategy with Fast Track deal

Mimy streamlines player engagement strategy with Fast Track deal

Fast Track has entered into a new agreement with online operator Mimy to supply its real-time player engagement platform. Through the agreement, Mimy will utilise Fast Track’s platform to automate ‘as much of their engagement as possible’ in addition to using the data feed to inform detailed segmentation. “As an operator, Mimy is looking at betting in a completely new …

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Adjarabet adds extension to Singular software partnership

Adjarabet adds extension to Singular software partnership

Adjarabet, a subsidiary of Flutter Entertainment, has extended a five-year extension to its software agreement with Singular.  Through the partnership, Singular will continue to serve as the lead iGaming and sports betting platform supplier for Adjarabet in Georgia. “The partnership with Adjarabet is one of our strongest and longest relationships that translates into a strategic synergy going beyond the technology …

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How Sportradar is helping to drive fan engagement for Formula One

SBC News How Sportradar is helping to drive fan engagement for Formula One

In-race betting markets for Formula One (F1) may have historically been quite basic, but Sportradar is flipping the script by using an extensive range of data points to create a more exciting product and drive increased engagement among F1 fans. That was one of the main takeaways from the ‘Bridging the Gap Between Formula 1 and Live Betting’ webinar, hosted …

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